Agencies merging. Budgets tighter every year. More talented people chasing fewer gigs. Not great. But here's the thing. Demand for video has never been higher. Brands. Businesses. They need video. All kinds of video. They just don't want to hire a production team. Don't want to manage freelancers. They want someone who can handle it. Start to finish. Deliver a result. That's the shift. From "I'm an editor" or "I'm a DP" to "I deliver finished video that grows your business." Scary? Maybe. But most of us started this way. Doing everything. Figuring it out. You already have what you need. This Thursday 's meet up is on how I made this shift, and what you need to do right now to start wining this business. Thursday, 10am PT. Heres the link: https://us06web.zoom.us/j/84450996747?pwd=SnbbHsd9VjCGbxAyZDeo6OufD99U3u.1

That was a really good 15-Minute Pipeline Fix this week. Great group. People showed up ready to actually do the work… and we got into it. Picked real contacts. Wrote real messages. And yeah… one person actually sent it live. Once you do it once, the whole thing feels different. You realize it’s not this big scary thing you’ve been avoiding… it’s just a system you haven’t been using yet. Next week we’re going a step further. We’re going to build something people can actually buy. Not “I do video.”Not a list of services. A real offer. Packaged. Clear. Easy to say yes to. We’ll walk through the framework together, and by the end of the session you’ll have something you can actually put out into the world. Like… post-it-on-social that day - kind of real . Last week moved fast. This one will too. If you missed it, you felt it. Don’t miss this one.

Hey everyone, After a lot of feedback and a few requests to open things up, I’m making a change. I’m opening up the Thursday 10am PT session to the entire community. The thinking here is simple. The best moments in these calls come from different perspectives. More voices, more experience levels, more real-world situations. I also want to consolidate the energy into one strong room instead of splitting things across tiers. One place where the real conversations happen. I'll be including a link to the meeting in our newsletter. Alongside that, I’ve made a shift to how the community is structured. The community is still free. That doesn’t change. But instead of locking courses behind VIP or Premium tiers, everything is now available to members at any level at a low cost. You can access what you need, when you need it, without committing to a monthly fee Overall, this just feels cleaner, more open, and more aligned with how people actually want to learn and grow. I’m excited to see what this becomes as more people jump into the mix. If you want more details or have questions, just DM me. Jonathan

Most filmmakers don’t have a talent problem. They have a consistency problem. Busy… then quiet. Good projects… then nothing. No real sense of where the next one is coming from. And it’s not random. There are a few shifts that change that… and once you see them, things start to click. We’re getting together to talk this through tonight April 14th at 5pm PT. Heres the link: https://us06web.zoom.us/meeting/register/vQjb6lUbQGe0E82iD-TvFg Hoping to see all of you there tonight.

Hey everyone, This morning’s Pro session was 🔥 We got into live positioning work with a few members. Naming, language, how you actually show up. The kind of stuff that really changes how people see you. Honestly… this is what happens in that room every week. And today was one of those days where it really clicked. Big takeaway: Marketing doesn’t fix bad positioning.If you sound like everyone else, more marketing just makes that louder. We kept coming back to this…If your language is generic, you become a commodity.And when that happens, you start competing on price whether you want to or not. The shift is simple, but not easy:Stop trying to fit in. Start being impossible to ignore. We looked at a few great examples: - Hungry Man owning “comedy” in advertising - Kevin Ward becoming the go-to motorcycle director - Grace Agency focusing only on women over 50 All very clear. All very specific. All hard to ignore. Anyway… just wanted to share a bit of what goes on in there. If you’ve been sitting on the sidelines, this is the kind of work we’re doing every week. -Jonathan