How to identify the MOST defensible pain point!
The quality of your outreach is decided before you write a single line. If the problem isnโt clear, personal, and urgentโฆ the message wonโt resonate. The best outreach is built on a pain the prospect is **already admitting internally.** Hereโs how to find it ๐ 1) Look for money leaks Where is revenue quietly slipping away? - Missed calls - Unconverted leads - Low LTV - High churn If you can tie your angle directly to lost money, you already have a strong hook. Money pain = attention. 2) Look for operational bottlenecks What breaks when they try to grow? - Hiring bottlenecks - Lead follow-up delays - Sales capacity limits - Fulfillment issues If growth is blocked, leadership feels it every single day. 3) Check urgency Ask yourself: > If they ignore this for 90 daysโฆ what happens? If the answer is โnot muchโ โ weak angle If the answer is โwe lose revenue or slow growthโ โ strong angle Urgency makes people reply. 4) Steal their language Donโt invent wording. Go where theyโre already talking: - Reviews - Reddit threads - Interviews - Job descriptions - LinkedIn posts Use their exact phrasing in your email. Thatโs what makes it feel specific and real. The strongest pain points always have 3 things: โ Clear financial consequence โ Clear urgency โ Clear ownership (someone is responsible for fixing it) If you canโt tie your angle to lost money or stalled growth, itโs probably weak. Clarity of problem โ clarity of message โ higher replies. Most people skip the first step.