I ran two calls inside Mindset Skool yesterday morning. The premium call and the community call. There was so much gold in them I didn't want it stuck behind a paywall. So here it is. Every lesson worth keeping, no names, nothing held back. Grab a coffee. This one's long on purpose. 𝟭. 𝗬𝗼𝘂𝗿 𝘃𝗶𝗲𝘄𝘀 𝗮𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝘁𝗼 𝗱𝗿𝗼𝗽. 𝗧𝗵𝗮𝘁'𝘀 𝗻𝗼𝗿𝗺𝗮𝗹. Every year, right around now, my numbers go down on every platform. Brands are spending buckets of money buying eyeballs for the holidays, and you're competing with them. Don't read it as "nobody wants my stuff." Keep posting. You don't need tons of people watching. You need the right people. One year I posted a reel on December 26th after weeks of nothing. It did 800,000+ views. Same stuff I'd been saying all along. 𝟮. 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿 𝗮𝗻𝗱 𝗗𝗲𝗰𝗲𝗺𝗯𝗲𝗿 𝗮𝗿𝗲 𝘄𝗵𝗲𝗻 𝗽𝗲𝗼𝗽𝗹𝗲 𝗯𝘂𝘆. Attention gets harder. Wallets get looser. These are the two biggest spending months of the year. So this is the time to put your offer in front of people. 𝟯. 𝗬𝗼𝘂 𝗱𝗼𝗻'𝘁 𝗻𝗲𝗲𝗱 𝗮 𝗻𝗲𝘄 𝗼𝗳𝗳𝗲𝗿. 𝗕𝗿𝗲𝗮𝗸 𝗼𝗳𝗳 𝗮 𝗽𝗶𝗲𝗰𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗼𝗻𝗲 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲. Got a 90-day program? Pull out one smaller result and sell it as a 6 or 7-week sprint that ends December 31st. That's exactly what I'm doing. Same offer, same price, a little longer, one clear result: four figures by the end of the year. 𝟰. 𝗠𝗮𝗸𝗲 𝗝𝗮𝗻𝘂𝗮𝗿𝘆 𝟭𝘀𝘁 𝘁𝗵𝗲 𝘃𝗶𝗹𝗹𝗮𝗶𝗻. Everyone's waiting for "new year, new me." We all know how that movie ends. Your offer is for the person who doesn't want to roll into January from zero. Start now. Show up to the new year with momentum. 𝟱. 𝗣𝗶𝗰𝗸 𝘁𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁 𝘁𝗵𝗮𝘁 𝘀𝗼𝘂𝗻𝗱𝘀 𝗲𝗮𝘀𝘆, 𝗻𝗼𝘁 𝘁𝗵𝗲 𝗼𝗻𝗲 𝘁𝗵𝗮𝘁 𝘀𝗼𝘂𝗻𝗱𝘀 𝗵𝗮𝗿𝗱. One member on the call is a personal trainer. His first idea was "lose 10 pounds over the holidays." Sounds hard. So we flipped it. "Eat the stuffing and the mashed potatoes and don't gain 10 pounds." Then on January 1st his clients have 10 to lose instead of 20. Same skill. Way more desirable. Whatever you teach, there's a version of that. The result that sounds easy beats the one that sounds like work. 𝟲. 𝗟𝗲𝘁 𝘁𝗵𝗲𝗺 𝘄𝗶𝗻 𝘁𝗵𝗲𝗶𝗿 𝗺𝗼𝗻𝗲𝘆 𝗯𝗮𝗰𝗸.

You won't believe this. Audio not good. No thumbnail. Camera is grainy. 122k views. Go watch and quit asking me about my background and my mic. Go record and post. Here's the channel: https://www.youtube.com/@NothingButaNumber Go see for yourself.

Watch the video first. Then read this. 90 days left in 2026. I want 5 people who want paying members in their Skool before the ball drops. You know who you are. You've been saying "next year" for three years now. Next year you'll open the Skool. Next year you'll figure out what to charge. Next year you'll show up on YouTube. And here we are. October. Again. I did this for 14 years. 26 side hustles. Every January I swore this was the one. In 2019 I quit waiting for January. Regular year. Regular day. I simply decided. Nine months later I was out of my 9-5 for good. So here's who I'm looking for. 5 people who don't want to wait until 2027 to decide their life is going to change. - You want a Skool community that's open and alive. - Traffic coming in from YouTube. - An offer you can say out loud and a price you're proud of. - Paying members walking through the door. This is for you if: You're on YouTube or ready to make it your main way to get seen. You'll show up to every call and do the work in between. You're done waiting for January. If you need me to talk you into it, this isn't for you. I know every excuse. I've made them all. If you're ready, comment NOW and I'll DM you the details. If you don't want 2027 to suck, let's go. Brian P.S. Watch the video ⬇️

Before you watch anything in the classroom, do this first. Most people who join this community have the same problem: Too many ideas. I know because I started 26 side hustles in 14 years before I finally figured out what works. The goal here is simple: Stop spinning. Pick one direction. Test it for 30 days. Not forever. Just one idea to test next. Your Step 0 Action Comment below with this: I want to help [who] solve [problem]. Examples: • I want to help remote workers fix neck pain • I want to help busy parents plan healthy meals • I want to help real estate agents generate more leads It doesn’t have to be perfect. It just needs to be something you're considering building. When you say something out loud, you force a decision. And decisions create momentum. Most people stay stuck because they keep researching instead of choosing. After you comment 👇 Go to the Classroom → Start Here and continue with: Step 1 🧭 Pick Your Direction That’s where we’ll narrow this down and turn it into something real. Drop your idea below 👇 Let's see what you're thinking. - Brian 🔥

I've seen this play out every single year for longer than I care to remember. Around October 1st two groups of people show up. The first group has already decided that the year is over. What's done is done. They coast for the holidays and somehow think their lives will change on January 1st with a bunch of promises they never keep. The second group looks at the previous 9 months and has an honest conversation with themselves. They DECIDE the year is not done and that they CAN do more in 3 months than 9 months if you're focused and committed. I was in the first group for decades. And relived the same year over and over again. The second group sucks, but it's where winning happens. It's where transformations happen. The only thing standing between me and the life I wanted was me. Not my partner Not my boss Not my past Not my friends Not me having the time (worst excuse I ever made) I've made every excuse in the book and I even invented a few. It was all bullshit. Lies I told myself because I couldn't admit the truth. The truth was that I said I wanted a better life. But I wasn't willing to do what was required. Period. This is me holding the mirror up and it will sting. Some might leave the group. There are over 1400 people in this community. Maybe 10 will decide they want to be in the second group and actually do it. The rest will stay in group one. It's the easy, safe and comfortable route. Or is it? Years ago I decided that group one wasn't for me. It was the harder route. 90-120 days of going all-in with zero excuses beats 14 years of playing small and stacking regrets. Which group are you in? Don't comment unless you mean it. Decide. Commit. Focus.