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Digital Edge

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8 contributions to Digital Edge
I need feedback
I'm working on a directory system and I need ideas for what you think should be on the front page. I would like people to go review it and tell me what i'm missing and what is broken. Think modular design that you toggle on and off. I also need ideas for the listings themselves and for functionality as it relates to content, formatting text, images etc. Anything you can think of nothing is too outside of the box (there never was a box except the ones we create). https://fishers.indianathrive.net/ I have 4 different basic layouts created. Modules I have are: 1. Hero Section The main banner at the top of the page. 2. Search Section The search bar and category filters. 3. Business Directory The main list of businesses. 4. Featured Events Carousel of upcoming featured events. 5. Owner Call-to-Action 6. Partner Call-to-Action 7. Newsletter Call-to-Action i'm adding: 1. featured business slider 2. some form of posting i.e. blog 3. deals and offers I'm also trying to make all content editable at least text. I also need to improve individual listing features and layout. I'm splitting the add your business form from the pricing page because I want businesses to add themselves without a pitch of any kind. When I get to a certain point I will need beta testers. Not quite there yet but soon if you want to beta let me know.
I need feedback
2 likes • 19d
Looks good, I like the menu and categories and sub categories, keeps things neat. I think either the search or the explore section should have the ability to do it by category
1 like • 19d
@Dorn Just Dorn happy to beta test also
Deep Dive: Lead Sources Nobody Talks About
Most agency owners are fishing in the same three ponds: cold email, paid ads, and referrals. And then they wonder why their pipeline feels competitive, expensive, or unpredictable. The reality is that some of the best lead sources for agencies are hiding in plain sight. They're underused not because they don't work, but because they require a different kind of effort, patience, positioning, or relationship capital instead of a tool and a list. Here's what's actually working right now for agencies that have stopped fighting over the same depleted territory. 1. The "Failed Launch" Ecosystem Every week, SaaS companies, e-commerce brands, and service businesses quietly shelve their paid ad campaigns, shut down their funnels, or pause their content strategy, not because the business is bad, but because whoever they hired didn't deliver. These are some of your warmest possible prospects. They've already made the decision to invest in marketing. They have proof of budget. And they're sitting on a failed experience with someone else, which means they're emotionally ready to try again with the right partner. How do you find them? A few ways: First, job boards. When a company posts a marketing manager, head of growth, or CMO role, there's often a 60-day gap between "we fired the agency" and "the new hire starts." That's your window. Search LinkedIn or Indeed for those roles in your target niche and reach out to the founder or ops lead, not to pitch, but to offer a short conversation about what's broken in the transition. Second, Clutch and G2 reviews. Filter for 2-3 star reviews of agencies in your category. Read the complaints. You'll find companies that are still actively frustrated. Cross-reference to see if they're still active (LinkedIn, recent blog posts, hiring signals), then reach out with direct empathy: "I read your review of [agency] and I've heard that exact complaint from three clients we've taken on this year. Not pitching you, just curious what happened and whether you've found a solution."
Deep Dive: Lead Sources Nobody Talks About
0 likes • 21d
another big chunk of gold Dorn! Any tips for finding web designers that don't do the marketing side? That's one that I've been trying recently, but find it very hard to find any that are jsut web designers
I created a thing
Inside GHL using AI studio I created this. It is first iteration so don't be too judgmental on it yet. https://local-business-dir-3.vibepreview.com/
I created a thing
3 likes • 24d
Looks good!
Teach-A-Tactic: Are You a Vendor or a Partner?
Here's the uncomfortable truth most agency owners never confront: your clients don't actually care about your deliverables. They care about what those deliverables produce. And the moment you confuse "doing great work" with "being valuable," you've already positioned yourself as a commodity, someone who gets replaced when a cheaper option shows up, or when the budget gets squeezed, or when some in-house hire promises to do what you do for a salary. Vendors get paid for outputs. Partners get paid for outcomes. The gap between those two positions is the gap between a client who ghosts you after six months and a client who calls you before they make any major business decision. Today I'm going to show you exactly how to cross that gap, not with positioning statements or a rebrand, but with a specific operational shift you can start making this week. The Vendor Trap (And Why Most Agencies Are Stuck In It) Think about how you typically report to clients. You probably send a report showing impressions, clicks, conversions, ROAS, open rates, whatever your service line produces. Maybe you add a short summary paragraph. You hit send, they skim it, everyone moves on. Now think about how a CFO presents to a board. She doesn't walk in and say "we processed 4,200 invoices this month." She walks in and says "here's how we're trending against quarterly revenue targets, here's where margin is leaking, and here's what I'm recommending we do about it." Same company. Completely different positioning. One person is a function. The other is a decision-maker. The tactic I'm teaching today is what I call the Revenue Impact Reframe, a structured method for repositioning every client touchpoint, from onboarding to reporting to strategy calls, around business outcomes rather than marketing activities. The Revenue Impact Reframe: A 3-Part Framework Part 1: Connect your work to a number that matters to the owner Every business owner has a number they care about more than any metric you can report on. It's usually revenue, profit margin, cost to acquire a customer, or lifetime value. Your job is to find it in the first 30 days of any engagement, and then anchor every conversation you have to it.
Teach-A-Tactic: Are You a Vendor or a Partner?
1 like • May 12
I think I'm going to print this out and pin it to the wall, lol. I especially like the bits about reporting in terms of $. I've been building my own ads reporting tool doing all the usual stuff you mentioned. I'm definitely going to flip the script on that for the next report
Working Music
When I'm working I like to listen to music. The issue for me is certain song elicit memories or breaks my focus . To "fix" this I built a work music playlist on YouTube. I thought I'd share it. https://www.youtube.com/playlist?list=PLjRawXyEHSjGRPDTK_cSVQJFbdX7KKJt5 Probably not everyone's cup o' tea. Click through a few and let know your thoughts?
Working Music
3 likes • May 9
I'm the same. I've a motivation playlist for when I need to get going and a more easy listening "trendy cafe vibes" ones for when more focus is required
1-8 of 8
John Hardiman
3
42points to level up
@john-hardiman-1319
Digital agency owner, guitarist and Man Utd fan.

Active 3h ago
Joined Apr 17, 2026
Clonakilty