Hi everyone! I'm originally from Cape Town, South Africa, and have been living in the Netherlands since we became empty nesters in 2023. I'm a certified coach with a background in business psychology and leadership development. I’m excited to be here and to support this new space! Innovation has always fascinated me, especially where creativity meets psychology and purpose. My biggest challenge right now is juggling a few too many projects. I’m learning to be intentional with my focus and energy so I don’t slip back into burnout. Definitely a work in progress! Looking forward to co-creating and learning alongside you all.

I'm Joey Fennema and I make satisfying smoothie videos for 3+ million followers on social media. I also sell colorful superfoods and I'm currently working on a membership for creators and businesses that want to grow on YouTube.