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The Board

342 members • Free

12 contributions to The Board
Does your brand proposition get the attention it needs to drive growth?
How high on your priority list is your core brand proposition when you’re managing the daily demands of running a business? Sainsbury’s recently agreed to sell Argos to Swift Partners for at least £120m. From a strategic communications perspective, one of the most interesting aspects of the deal is the new owners’ commitment to making Argos their “first, second and third” priority. Richard Pennycook of Swift Partners explained: “As an independent company, we will think of Argos as the first, second and third thing we think of in the morning. And when Argos sits in a very large and successful supermarket business, the colleagues at the top of the organisation are not necessarily thinking in that way.” Within a supermarket group, Argos inevitably had to compete with the grocery business for leadership attention and investment. As an independent company, its positioning, customer proposition and growth can take centre stage. The immediate focus does not appear to be a radical reinvention. Instead, the opportunity lies in sharpening what Argos stands for, driving organic growth and balancing a well-known heritage with modern relevance. It illustrates a challenge many businesses face: when the brand proposition is not given sustained attention, messaging can gradually become diluted. The business becomes absorbed in operational demands while its distinction in the market becomes less clear. So, how do you keep your positioning front and centre when operational pressures take over? And if brand strategy has taken a back seat in your business, has that weakened your market message, or is an operations-led approach right for your model? I’d be interested to hear how others balance brand strategy with the demands of running a business.
Can you discount your way to long-term growth?
How often do you rely on discounting or price promotions to win new clients, and is it actually helping you build a sustainable business long-term? Procter & Gamble (P&G) recently took a very firm stance on this. Despite a sharp rise in promotional discounting across Europe, they are refusing to play that game. Instead, they’re doubling down on winning through product superiority, innovation, and strategic communications. Their CFO, Andre Schulten, put it bluntly: “We don’t believe that promotion, in any way, shape or form, is a way to build the business or to acquire users on a sustainable basis.” This got me thinking about how we approach this in our own businesses: - If you agree with P&G: How are you currently communicating your unique value clearly enough to your target market so you don't have to compete on price? - If you disagree: Why? What kinds of discounting or promotional strategies have actually worked for your business long-term? Curious to hear where everyone lands on this!
1 like • 12h
@Godfrey Muneri That's excellent @Godfrey Muneri, glad to hear you're booked so far ahead :). I'd be interested to know how you worked out your multiplier for your business if it's not too much to ask?
The Law of 5
In Chapter 8 of my book, Failure Breeds Success, I talk about what I call The Law of Five. Jim Rohn famously said: "You are the average of the five people you spend the most time with." Most people assume he was talking about income. I don't think he was. I think he was talking about everything: - Your attitude. - Your ambition. - Your health. - Your integrity. - Your resilience. - Your loyalty. - Your standards. - Your expectations. Even the language you use and the excuses you accept. Think about a wolf pack. A wolf doesn't simply learn one behaviour from the pack: It learns how to think, how to behave, where it fits, what it contributes, what it tolerates and what it protects. The entire culture of the pack becomes the identity of the individual. Humans aren't that different. If you spend enough time around people who complain, you'll find yourself complaining. Spend enough time around people who constantly look for opportunity, and you'll begin to see opportunities everywhere. Spend enough time around people who read, learn, exercise, build businesses and challenge each other, and those behaviours become your new normal. The opposite is also true. If you genuinely believe you can spend years surrounded by criminals, drug addicts or people with destructive habits without being influenced, I'd challenge that belief. Over time, one of two things usually happens. You adapt to the culture... or the culture rejects you. Because groups naturally gravitate towards shared values and shared behaviours. If you consistently refuse to live by those values, friction is inevitable. That's why I believe one of the most important decisions you'll ever make isn't where you live or what you do... It's who you repeatedly spend your life with. Your environment shapes your standards. Your standards shape your decisions. Your decisions shape your future. So choose your pack carefully. And remember... You are one of someone else's five.
The Law of 5
2 likes • 4d
I agree and this is backed by science! If anyone wants to go down the rabbit hole on this, check out the book Connected by Dr Nicholas Christakis and Dr James Fowler. They tracked thousands of people over decades and proved that your network dictates almost everything, from your happiness and health habits to your ambition and integrity. The wildest part of their research is that you aren't just influenced by your 5, you're influenced by their 5, and their 5's 5 (the "Three Degrees of Influence" rule). Your immediate pack really is the gatekeeper to your entire life.
Street-Smarts or Academia??
Which matters more when it comes to building a successful business? Through my Success Is A System podcast, and decades of global business and networking I’ve met extraordinary people at both ends of the spectrum. Some have several degrees, remarkable academic intelligence and world-class expertise in their chosen fields. I’ve also interviewed people who received very little, if any formal education, including Gypsy billionaire Alfie Best, who was taken out of school before exams age, and whose wealth has been reported at $1.2 billion, and centi-millionaire entrepreneurs such as Charlie Mullins, Kevin Byrne and Neville Wright. Education can provide knowledge, discipline and an invaluable foundation. But I sometimes wonder whether it can also become a restriction: - ...teaching people to seek the correct answer, follow an established path and avoid failure, - ...when entrepreneurship frequently demands the opposite. I say that as someone awarded an honorary doctorate in education, but also as someone brought up in poverty, who went bankrupt and subsequently built a business operating across 20 countries. I’ve experienced the value of both. Academia can teach you what is known. Street smarts can teach you what to do when none of the accepted answers work. The strongest entrepreneurs probably combine the two, but if you had to weight them, which matters more? Vote below, and tell me why in the comments. What matters most when building a successful business?
Poll
3 members have voted
Street-Smarts or Academia??
2 likes • 6d
This is an interesting one. As someone who has experienced both sides of it first hand, I’d say it’s less to do with if you have street smarts or academic smarts, but what you do with them and how you let it shape you. They both have their advantages and disadvantages, a good entrepreneur will need to be able to maximise the advantages. My personal experience is that I grew up poor around gangs in London. If you didn’t learn street smarts, you weren’t going to get far no matter what you did. We all knew people who were murdered or involved with serious crime. But what I found from this community is most people had a drive for something better and most knew how to work hard. Sadly efforts weren’t always in the right direction or legal, but the drive to try hard, try something different and reach for their goals was very much there. I was working from a young age and by the time I was 14 I had a job as a cook in a chip shop when I wasn’t in school paying £2 per hour to begin with. By the time I was 16, the owner decided they were going to sell up and move back to Cyprus. I put a business plan together using CD-ROM and a lot of paperwork the bank used to give out when you wanted to start a business. This almost went through, until the owner’s daughter decided she wanted the business, so I got a job as a toy demonstrator at Hamleys. At this time I had to rely on street smarts as the school system refused to teach me. I was banned from taking all my GCSEs and was told by the teacher and my head master not to bother going to college or trying to go further in education, I wasn’t going to get anywhere. Despite this I did end up going to college to learn acting and theatre technician skills, ultimately completing two BTECs. Between then and my early 20s I set up a number of businesses with different levels of success. It was whilst reflecting on how difficult it was to get in the door with some people that I was told that could be down to not having a degree and that I would be taken more seriously if I’d had more education behind me.
How do you start your day?
With problems? With thoughts? With feelings? Or with intent, action and focus? Most people wake up and immediately hand control of their day to someone else. Emails. News. Social media. Messages. Worries. Before they’ve even got out of bed, they’re reacting instead of leading. I try to do something different. Fresh air. A walk. A glass of water. A few minutes of movement. Time to think. Time to notice what’s around me. Time to decide how I’m going to show up today. One thing I’ve learnt after mentoring thousands of business owners is this: - Thoughts and feelings aren’t facts. - Thinking about the gym doesn’t make you fitter. - Feeling like making that sales call doesn’t win the client. - Wanting a better business doesn’t build one. ….Action does. Most people don’t fail because they lack ambition. They fail because they never turn intention into action. So here’s my question… How are you going to start your day ? Not what will you think. Not what will you feel. What will you do? Because it’s rarely a lack of intent that holds us back. It’s a lack of action. Intend. Act. Do. Succeed.
How do you start your day?
3 likes • 8d
As a parent the first thing I do in the morning is wake my child up 🤣, then I'm greeted by our puppy. A bit of family time is a nice reminder of why we have a business in the first place. We often then go to see the horses and on the way discuss what our days look like.
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Joel Buckland
3
38 points to level up
@joel-buckland-3838
Founder & CEO - Amplifying Brand Visibility, Credibility & Authority Through Strategic Communications & PR. www.wedostories.com

Active 27m ago
Joined May 10, 2026
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