π One Sheep over the damβ¦ and the rest will follow π
Weβve been in βGo for No!β mode all month, stretching ourselves to get out there, risk rejection, and build resilience. But of course: The purpose of going for no... is to get to yes. And yesterday, we scored one. Our impossible Q1 goal? Raise β¬2 million for our MedTech startup. Weβve had plenty of interest. Dozens of investors love what weβre building, but theyβve all been waiting for someone else to go first: βCome back when thereβs traction.β βLet us know when others are in.β βYouβre clearly onto something, but we donβt want to lead.β Yesterday we met with a professor of interventional cardiology, a respected key opinion leader in our field. After speaking with us, he pulled out his wallet and invested on the spot. Was it β¬2 million? No. But it was the signal everyoneβs been waiting for. And we have a Dutch saying that fits perfectly: βAls één schaap over de dam is, volgen er meer.β (βOnce one sheep crosses the dam, more will follow.β) This was our first sheep. The momentum has started. And now we get to go back to every other investor with a new line: βYou're not first anymore.β If youβre still chasing your noβs, keep going. They might just be lining you up for your yes. Finish the week strong. π