Most coaches struggle to talk about what they offer
Here's a process to clarify your message so your business can start growing again. ⬇️ Introducing our November 'Book of the Month' here inside Magnetic Marketing 'Building a Story Brand' by Donald Miller I've noticed that most spiritual coaches struggle to talk about what they offer and wanted to create a process to help you with that. 🌟 Here's the highlights 🌟 1. A CHARACTER: Everyone is the main character in their own life and story. Instead of positioning YOURSELF as the hero ➡️ Your client as the HERO (small shift but big difference) Who are they right now? What do they deeply desire? What transformation are they craving? Get specific: Stay at home Moms of 3 kids in the midwest > Moms 2. Their STRUGGLES: Most coaches only focus on their EXTERNAL problems. This is a mistake. External problems (symptoms) are ALWAYS the result of internal problems. The Villian: Whats the overarching enemy preventing them from reaching their goal? - External Problem: What's the tangible issue? (Not getting clients) - Internal Problem: How does it make them feel? (Frustrated, unseen) - Philosophical Problem: Why is this just plain wrong? (Gifted healers shouldn't struggle to serve) 3. POSITION YOURSELF AS THE GUIDE Show them you're the one by sharing: - Your "I've been there" story - Your relevant wins - Your certifications/expertise that matter to THEM 4. LAY OUT YOUR MAGNETIC PLAN ️ Break down your process into 3-4 clear steps that take them from: - Where they are → Where they want to be - Confusion → Clarity - Struggle → Success 5. CALL THEM TO ACTION Give them TWO ways to work with you: You MUST be SUPER CLEAR, REPETITIVE, and want to get in the habit of including calls to action in most of your content. All a CTA doesn't have to be "buy now." It can be as simple as COMMENT "LOVE" if you love this... Ya see? 99% of coaches do NOT include nearly enough calls to action - Direct CTA: "Book a call now" - Baby Step: "Download my free guide"