Most coaches struggle to talk about what they offer

Here's a process to clarify your message so your business can start growing again. ⬇️

Introducing our November 'Book of the Month' here inside Magnetic Marketing

'Building a Story Brand' by Donald Miller

I've noticed that most spiritual coaches struggle to talk about what they offer and wanted to create a process to help you with that.

🌟 Here's the highlights 🌟

A CHARACTER: Everyone is the main character in their own life and story. Instead of positioning YOURSELF as the hero ➡️ Your client as the HERO (small shift but big difference)

Who are they right now?

What do they deeply desire?

What transformation are they craving?

Get specific: Stay at home Moms of 3 kids in the midwest > Moms

2. Their STRUGGLES: Most coaches only focus on their EXTERNAL problems. This is a mistake. External problems (symptoms) are ALWAYS the result of internal problems.

The Villian: Whats the overarching enemy preventing them from reaching their goal?

External Problem: What's the tangible issue? (Not getting clients)
Internal Problem: How does it make them feel? (Frustrated, unseen)
Philosophical Problem: Why is this just plain wrong? (Gifted healers shouldn't struggle to serve)

3. POSITION YOURSELF AS THE GUIDE Show them you're the one by sharing:

Your "I've been there" story
Your relevant wins
Your certifications/expertise that matter to THEM

4. LAY OUT YOUR MAGNETIC PLAN ️ Break down your process into 3-4 clear steps that take them from:

Where they are → Where they want to be
Confusion → Clarity
Struggle → Success

5. CALL THEM TO ACTION Give them TWO ways to work with you:

You MUST be SUPER CLEAR, REPETITIVE, and want to get in the habit of including calls to action in most of your content. All a CTA doesn't have to be "buy now." It can be as simple as COMMENT "LOVE" if you love this... Ya see?

99% of coaches do NOT include nearly enough calls to action

Direct CTA: "Book a call now"
Baby Step: "Download my free guide"

AVOIDS FAILURE: Help them understand what's at stake if nothing changes. What will they lose?

Stay stuck
Don't take action
Keep trying to figure it out alone

ENDS IN SUCCESS Show them what's possible:

The transformation
The freedom
The impact
The income

HOMEWORK

Fill out your very own STORY BRAND board here

OR:

I am offering a FREE 1-1 'STORY BRAND' call where you and I will sit down together to create your 7-part story brand script together. I can only do 5 of these a week

Remember: Your work matters. Your message matters. You matter. And when you get crystal clear on your story, your dream clients won't be able to scroll past without stopping.

💜💜

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