I see this all the time with online events. “Come and join us at 7pm!” or "Starting tomorrow" Lovely. Whose 7pm? And what day is tomorrow Because my 7pm could be your 3am, and suddenly your lovely networking event involves me attending in my pyjamas with one eye open and absolutely no idea what anybody is talking about. And while we're on the subject, can we have a little chat about dates? If you put 9/10 on your event, my English brain reads that as 9th October. An American reads it as September 10th. That's not a minor misunderstanding. That's an entire bloody month. 😂 It's such a simple thing, but if people have to stop and work out when your event is, which timezone you mean or where the link has disappeared to, you're giving them an opportunity to wander off. And people DO wander off. Usually towards something requiring considerably less effort. So give them the date with the month written out, the time, the timezone and put the link somewhere they don't need a search party to find it. Make it ridiculously easy for people to understand when your event is and how to get there. @Des Dreckett and I spend rather a lot of time talking about this sort of thing inside Skool Events Daily, along with helping event hosts get their events seen by more people. If events are your thing, or you'd quite like them to be , come and have a nose around: https://www.skool.com/skoolevents/about And now I'm curious... have you ever turned up to an online event at completely the wrong time? Please tell me I'm not the only one. 😂