https://www.instagram.com/reel/DUFrDsJDhhC/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ== The closer you get to the edge of your comfort zone, the more outside of your known world you are. For most people, this loss of certainty and state of confusion is an uncomfortable experience. Whilst some rise to the challenges, the majority will retreat back to the known. It is a retreat back to security, comfort and certainty. The edge of comfort zones is unfamiliar territory, it is unknown, and it is scary. Comfort is familiar, and familiarity leads to certainty, one of the most powerful of human motivators. People who are strongly motivated by certainty always default to the familiar. They resist change by maintaining old patterns. Familiarity is certainty, and certainty generates feelings of reassurance, pleasure, dependability, satisfaction and knowing what is happening. It is the breakdown of familiarity and certainty that most people fear the most because it affects habitual patterns. In any process of change, it takes courage to leave the familiar and travel towards the unknown. If you have a high need for certainty in your life, there is little possibility of change taking place because, by definition, change is an uncertain activity and it destabilises the way people choose to organise their lives. Any talk of major change will be seen as a threat, an attack on the familiar, and will be met with strong resistance. Certainty is about doing the same things over and over again because it is comforting. Whilst people complain about their financial results, at least they are familiar and they can keep reproducing them. There is no mystery in comfort, there are no adventures, no challenges beyond survival, no requirements beyond the known, no variety beyond misfortune, no newness beyond consistency, no progress beyond immediate gratification, and no demands beyond the daily immersion in the 'rat race.

Value is not something you can assign unilaterally. You can explain. You can position. You can package. You can price. But value is only ever confirmed by the person who chooses to exchange for it. This is where a lot of confusion shows up. People assume that if they lower the price, they are making something more valuable to more people. However, lower prices reduce commitment, and commitment is what turns information into outcomes. Price is not the same thing as worth. Price is a signal. It communicates who something is for, how it should be approached, and how seriously it should be taken. In most cases, people use price to orient themselves before they ever engage with the content. Buyers decide value through action, not agreement. If someone pays and applies, value is created. If someone pays and disengages, value collapses regardless of how good the material is. This is why value cannot be imposed. It has to be recognised. It only emerges when the buyer meets the offer with attention, responsibility, and effort. Sellers often carry unnecessary guilt here. They feel responsible for whether someone extracts value. In reality, the seller can create conditions, but the buyer completes the equation. When you understand this, pricing becomes clearer. You stop trying to convince. You stop trying to rescue. You focus on clarity, standards, and alignment. Value is not something you give. It is something that happens when the right person engages in the right way. Take one and answer honestly: - Where have you seen value collapse because of disengagement rather than poor quality? - Have you ever paid more for something and taken it more seriously? What changed? - Where might you be carrying responsibility for outcomes that are not actually yours? - What does your current pricing signal about commitment and expectations? - If buyers ultimately decide value, how does that change the way you think about selling? No right answers here. Drop your thoughts below⬇️

Before we pause for the holidays, I’m hosting one final live training of the year. This is a foundational messaging session that will change how you sell, without feeling like you’re selling. I’ll be breaking down the StoryBrand Soundbite Strategy. The same framework used by Donald Miller to: - Instantly clarify what you do - Reduce confusion in your messaging - Turn interest into action - Make buying feel obvious (not pressured) So if you’ve ever felt like: - People like your content but don’t buy - You struggle to explain what you do clearly - Your offer makes sense in your head but not to others - Sales feel harder than they should This session is for you. Most people go into the new year with: - The same offer - The same content - The same confusion in their messaging Then they wonder why nothing changes. But clarity compounds. Meaning if you fix your words, everything downstream improves: - Sales calls - Content - Emails - Offers - Conversions This training will give you a simple framework you can use everywhere. I wanted to end the year with something practical, durable, and high-leverage. Clear thinking, clear messaging, and a system you can apply immediately ensuring you’ll come back sharper than 99% of people. Details: You can access the Zoom link in the calendar section Drop a like & comment to let me know you'll be joining! This is the capstone session of the year. Make sure you’re there🫡

Welcome to The Buyer's Mind Skool Community! Before you get yourself familiar with the platform here... Let's get to know each other! Like & Comment below a brief introduction into who you are, what you're working on right now and the bigger vision that your business is funding💭 Let's not forget that we all have dreams and passions outside of business❤️

Welcome to The Buyer’s Mind! A community for people who want to think deeper, communicate smarter, and master the psychology behind why people buy. This group lives and dies by quality. The only way to maintain that quality is through clear standards that keep the environment sharp, focused, and genuinely valuable for everyone inside. Here’s how this community works 👇 1️⃣ Engagement Is Required (Minimum: 1 Contribution Every 14 Days) This is an engagement-first environment. Not a passive “join and drift” group. To stay active in the community, you must contribute at least once every 14 days in one of the following ways: ✔ Comment meaningfully on a discussion Add insight, perspective, or a real question.(“Nice post” or an emoji doesn’t count.) ✔ Start a thoughtful discussion Ask a question, share an insight, or break down something you’re learning. ✔ Complete a lesson or module Skool tracks this. It counts as engagement. ✔ Share an implementation win or takeaway Show that you’re applying the work. ✔ Engage with call recaps or participate live This also counts. These actions shape the community.They keep the energy alive, the thinking sharp, and the quality high. 2️⃣ What Does NOT Count as Engagement To be clear: - Likes - Emoji reactions - “Thanks” comments - Generic replies - Silent lurking - Logging in without participating These do not count toward your engagement cycle. This community is built on active thinking, not passive consumption. 3️⃣ Inactive Members Will Be Removed If a member has 0 contributions within a 14-day period: 1. They’ll receive a DM reminder to stay active. 2. If there’s no response, they’ll be removed from the community. Nothing personal, it’s about maintaining a high-quality environment for the people who show up. You can always rejoin later when you’re ready to participate. 4️⃣ Bring Value, Not Noise No spam. No shallow posts. No vague advice. No “look at me” content. Share things that: - sharpen thinking - deepen understanding - challenge assumptions - or move conversations forward