The £2M vs £4M Sale A business owner I spoke with assumed his company would sell for around £5–6M. Revenue: £5M Profit: £700k When buyers looked at it, the offers came in around: £2M. Nothing was wrong with the business. The issue was preparation. After 18 months improving the management structure, cleaning up the financials and running a structured sale process… The same business eventually sold for just over £4M. Same company. Same profits. Preparation doubled the valuation. Most business owners only sell once in their lifetime, and many leave millions on the table simply because they don’t understand how buyers think. I’m running a free webinar on how owners can maximise the value of their business before selling. Comment EXIT if you'd like the details.

In our experience working on acquisitions across the UK and Middle East, it's almost never the business itself — it's the buyer arriving underprepared, the valuation being guesswork, or the capital structure being put together at the last minute. Curious what you're all seeing on the ground.