I was talking to my wife Samantha yesterday about her Taco Bell client. She has been managing the Taco Bell Montana social media now for almost 3 years. Its been a great opportunity to generate revenue for her business, expand her reach, and showcase a well known client to potential new clients. So, how did she get this client? I really don't want to take credit for the amazing work she is doing and has done. It all started when Taco Bell opened up a new location in our hometown. We decided to stop by for lunch in the opening weeks of operation. The food was what was expected and the staff was friendly. The construction was still underway which was surprising since they were open and the parking lot was a mess. In the coming weeks we noticed they were open some days and closed others. Signs about being short staffed hand written on the door and still a messy parking lot. Friends were starting to complain how poor the service was and their hours were inconsistent. At that moment I could not help myself with a background in fast food and a business in consulting. I had to call corporate. Within a few short minutes I was on the phone with the owner of all the Taco Bells in the State of Montana. His name is Joe Sample, you can hear my interview with him on my podcast - The Answer is YES. Joe began to explain how he was encouraged by Taco Bell corporate to open by the end of the year at all costs to hit some target goals. Despite his better judgement he listened to them. He went on to say that they were struggling to find good employees. As it turns out the Manager was dealing drugs on property and had all his buddies working there. After two phone calls I was hired to develop a PR campaign to get better staff from the local area that included a robust social media push. Here comes the best part - I was hired and so was Samantha's marketing company. She had this amazing idea to do a photo shoot with the High School Rodeo team at the store. Not only did this generate some great excitement, it also appealed to a new demographic of potential employees. The photos went viral as kids rode their horses through the drive-thru ordering tacos and soda.