Your Demo Reel Is Like an Overstuffed Sandwich (Here’s Why It’s Falling Apart)
Hey everyone, If you’re still struggling to find work, to get positive replies from companies and clients, or just to be heard and seen, here’s a little list to run your demo reel through. It’s always WHO, not HOW. Meaning: make yourself visible. Use a profile picture. People don’t like working with invisible ghosts. Showing your face is important—no matter how you think you look, visibility matters. Your demo reel is not only about YOU, it’s about the benefits you bring to the table for your potential customers. Nobody likes an ego bash-fest and nobody cares when you started playing piano or what your first word was. Instead of a bible-long biography, point out exactly how you can help a client reach their goals. If you try to serve everyone, you address no one—it’s that simple. Use ONE demo reel to address ONE target group. You want work in the video games industry? Let ONE reel speak to them directly. You want to work in the trailer and production music industry? Make ONE reel for them. Why should a game audio director be interested in your corporate jingles? Why should a children’s book author care about your horror zombie splatter credits? If you want to work in multiple industries, create separate demo reels for each one. Trying to impress everyone ends up addressing no one directly. More tracks don’t mean more impressive—five well-chosen tracks are plenty. For games, maybe a main theme, two in-game tracks (wandering, dungeon exploring), one battle track, and a boss battle or cutscene cue. For trailers, three epic, polished 2:30 tracks. Make sure every track is fully polished and finalized—never rush, and never include work-in-progress material in your reel. You are not the center of the solar system. If you think it’s impressive to put 5-minute movies or 10-minute medleys in your reel, you’ll lose people fast. No one will dig through unrelated content to find what they want. It’s not just the audio that matters—the visuals count too. Use consistent colors and design elements that feel familiar to your target audience. Pitching to medical science research companies? A quick Google search will show you most of their sites are white with blue text. Match their visual language and you’ll instantly feel more relevant. Adapt and win!