In the fall of 2021, I attended Harvard Business School's ETA conference- long before buying a business was "cool" and online guru's had flooded the space. I was blown away. Cambridge was beautiful and the people were incredible. I met traditional and self-funded searchers. Investors who had been active in the space for decades. The original ETA professors themselves: Rick and Royce. I was quickly drawn in by the possibility of acquiring a business of my own and soaked up as much as I could from the various conference sessions. But there was one huge question I couldn't seem to answer.... "How were they actually searching for businesses to buy?" I understood the theory but how is it done tactically? The actual day-to-day? It seemed like a huge secret. After meeting with successful buyers, industry professionals, investors, and other searchers I always got the same types of advice: - Build an off-market deal funnel - Teams of interns for cold outreach was effective (email, calling, etc) - Access databases of owner information to identify potential targets - Build a professional on-market profile so brokers, investors, and sellers take you seriously All of this made sense theoretically, but without a background in B2B sales I didn't know how to do ANY of it. It took me years or trial and error and over a dozen interns to finally make any progress. And we know how that turned out... 🫠 So, when I started Searcher School I wasn't sure what the response would be. But after, 10 months, 14 Live Challenges, and 100+ students who have attended the various live sessions the feedback has been overwhelming. (Just look at all the positive feedback!) You have the same questions, and challenges, I had as a new searcher: - Lack of deal flow - How to raise investor capital - Don't know how to set up systems to search effectively Plus- AI is here and the vast majority of searchers aren't using it. So here's my gift to you ... a 7-Day free trial to all Searcher School Challenges.

HUGE Thanks to everyone for attending the Claude for Lead Generation session today! 🙏🏼 If you missed the session, or simply want to review it, the recording along with the handout are included here on this post. Like I said on the call, this is Lead Generation 101. 🚫 I didn't give Claude a detailed buy box 🚫 I didn't give Claude a score card 🚫 I only used basic web search and an Apify scraper (There's A LOT more) 🚫 I didn't build a skill.md or a agentic workflow Imagine what's possible if I gave Claude all the tools? If you're ready to get off the sidelines and learn how to build MASSIVE leverage in your search with AI, join me next week for the Claude for Search Challenge! 🚀 We'll start with the basics and when we're done on Friday, you'll be better than 99% of people who use Claude in real, practical ways. If you're joining the Challenge, let me know in the comments below! ⤵️ If you attended the workshop, what did you think❓ Drop your questions in the comments⤵️