Writing copy by hand, word by word, agonizing over every line, is the old game. Pretty good copy, the workable 80% level, is becoming a commodity that AI can draft in seconds. What's still rare, and worth more now than ever, is being a copy thinker. Really knowing who you're talking to. What they believe. How your offer stacks up against the other options out there. And how to direct an AI like Claude to nail all of it. That's the whole game right now. This Thursday at 4pm Pacific I'm running a free live workshop where I'll show you how to make that shift, and we'll write real lead-getting and customer-getting copy together, start to finish. It's free. Bring an idea of the copy you want to write and we'll work on it live. Want in? Comment "Claude" below and I'll send you the link. 👇 (We're capped at 50, so don't sit on it.)