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The Indie Coach

62 members • Free

The AI Edge

11 members • $49/m

5 contributions to The Indie Coach
Option Agreement vs. Shopping Agreement: What Filmmakers Need to Know Before They Sign
Independent filmmakers hear these two terms tossed around all the time: Option Agreement and Shopping Agreement. And a lot of people nod along like they mean basically the same thing, but they do not. If you are a writer, producer, or rights holder, understanding the difference can save you time, protect your project, and keep you from getting stuck in a bad deal that goes nowhere. At the end of the day, both agreements are about one thing: who controls the project, for how long, and under what terms. And that matters. Because too many good projects get tied up. The Simple Difference An Option Agreement gives a producer or company the exclusive right to purchase or license the rights to a script, book, article, life story, or other IP within a specific period of time. A Shopping Agreement gives a producer the right to shop the project, meaning take it out to buyers, financiers, talent, studios, streamers, or sales agents, in an effort to get it set up. Here is the cleanest way to think about it: An option locks up the rights. A shopping agreement gives permission to take the project out. That is the difference. But the implications are bigger than that. Why Does This Matter In independent film, momentum is fragile. A project can live or die based on timing, relationships, packaging, and whether the producer actually has the ability to move the ball down the field. So when someone says, “Let me shop your project,” or “Let me option it,” the real question is not whether they sound legitimate. The real question is: What exactly are you giving them? Because if you give away control too cheaply, too broadly, or for too long, you can end up in the worst possible place: Your project is not moving, but you are not free to move it either. And that is a dangerous place to be. What an Option Agreement Really Does An Option Agreement is a stronger deal for the producer because it gives them real control for a period of time. Typically, the producer pays an option fee for the exclusive right to buy the property later. During that option period, the writer or rights holder usually cannot sell it to anyone else.
Option Agreement vs. Shopping Agreement: What Filmmakers Need to Know Before They Sign
1 like • 7d
So much to learn thanks Ron for this helpful intel
How would you classify yourself?
For a long time, I’ve identified primarily as a filmmaker. But the truth is, I’ve always been something broader: a storyteller. Film is one expression of that. But it’s not the only one. As the world changes, storytellers have more tools, more platforms, and more ways than ever to bring ideas to life. That’s exciting to me. It means we’re not boxed in. We can build stories as films, books, games, communities, experiences, and more. So I’m embracing that fully. Not less filmmaker. More storyteller. Would love to hear how you all are thinking about this shift too.
1 like • 14d
Plain Talkin’ Straight Shootin’ Storyteller
Why Visualization Works: The Science Behind One of the Most Powerful Tools for Storytellers, Leaders, and Creators
Most people think visualization is just motivational advice. It’s actually neuroscience. Your brain struggles to distinguish between vividly imagined experiences and real ones. That’s why visualization is used by Olympic athletes, fighter pilots, and elite performers. It’s also why great storytelling is so powerful. When audiences engage with a story, their brains are running a simulation of the experience. In other words: They don’t just hear the story.They mentally live it. Here’s the science behind why visualization works. 👇 https://www.linkedin.com/pulse/why-visualization-works-science-behind-one-most-powerful-ron-newcomb-xtgce
1 like • 25d
Thanks for sharing this really great article Ron. When you mentioned the RAS (Reticular Activation System) in your boot camp a little while back it reminded me of when I first learned of this from the late sales trainer Chet Holmes. I made a vision board in 2012 and by 2016 everything on my board had came to fruition. In 2026 we made a vision wall of our slate of content so that everyone on the team visualizes our success. First quarter is showing both progress and promise and I truly believe this works!
If You’re Not Using AI as a Screenwriter in 2026… You’re Competing With Someone Who Is (SKOOL-Exclusive)
Let’s start with something uncomfortable. In 2026, if you’re not using AI in your screenwriting process, you are competing against writers who are, and they’re moving faster than you. This isn’t about replacing creativity. It’s about leverage. And the writers who understand leverage will win. The Moral Question Everyone Is Afraid to Address Yes, there are legal conversations happening. Yes, AI models are trained on existing works. But let’s zoom out. No artist creates in isolation. C. S. Lewis drew inspiration from George MacDonald. MacDonald drew from myth and earlier storytellers. We absorb. We synthesize. We remix. AI does something similar, without lived experience, without emotion, without scars. That’s the difference. AI recognizes patterns. You bring intent, pain, memory, belief, contradiction. AI can assist structure. It cannot generate soul. Every Screenwriter Has Two Paths: Sell It or Make It You either: 1. Sell it 2. Make it If you sell it, you’re entering a gatekeeper ecosystem. You’ll need: - A manager (career-focused, fewer clients, long-term development) - An agent (project-focused, market validation-driven) - A producer (rare, but possible) - Or a work-for-hire opportunity - Here’s the reality: “Good script” is no longer enough. It needs: - A clear hook - Audience clarity - Market awareness - Strong packaging AI can help you: - Refine your logline - Identify comparable titles - Stress-test your premise - Analyze genre performance trends But the path I strongly recommend you consider? Make it. Not alone, but lead it. Because permission is the slowest currency in Hollywood. The Three-Project Strategy (Why You Should Never Have Just One Script) You should always have three projects active: 1. A studio-level project only major streamers or studios can realistically produce 2. A mid-level project requiring partners and investors 3. A backyard project you could shoot with a small team this year Why? Because hope is not a strategy. Momentum is.
If You’re Not Using AI as a Screenwriter in 2026… You’re Competing With Someone Who Is (SKOOL-Exclusive)
2 likes • Mar 8
How do storytellers maintain ownership if they use AI in screenwriting process? I’m hearing horror stories about AI app fine print saying they own the content. Thank you Ron for all this great “coaching” on Skool.
Welcome creative!
You found your way here—and that’s no accident. I used to be the youngest in the room. Then one day, I blinked… and wasn’t. But with that came something better: experience, scars, wins, and a deep desire to coach the next wave of creators. If you're here, it's because you’re building something—maybe a film, a game, or a story—and you’re hungry to do it right. Good. You’re in the right place. I’m your coach, and I’m here to help you level up. Here's what I bring to the table: 🎬 Filmmaking – 25 years in the trenches. From indie features to working with major players, this is my strongest arena. I know where the landmines are—and how to avoid them. 🎲 Board Games – 7 years advising teams, especially around crowdfunding. Recently, I joined a game company full-time, and I’ll be completely transparent about our journey—failures and all. ✍️ Writing – Published a comic, currently adapting six scripts into books. Been writing for two and a half decades and diving deep into the publishing world to make our IPs live beyond the screen. Now, I want to hear from YOU: 1. Drop a quick intro—who are you and what are you building? 2. Which of the three areas (Film, Games, Writing) fires you up most? 3. What was the moment—the story, movie, game, or book—that first lit your creative spark? Let’s build together. NEXT, watch the 2 Welcome Videos in the CLASSROOM Tab.
1 like • Mar 8
Howdy everybody! I’m a plain talkin straight shootin storyteller in Texas
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Jerry Joyner
2
14points to level up
@jerry-joyner-1879
Plain Talking Straight Shooting Storyteller

Active 11h ago
Joined Mar 7, 2026