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4 contributions to Google Ads eCom Lab
17d •
🔥ECOM DEBATE
Would you rather have 100 cheap clicks with no sales or 20 expensive clicks that actually convert? 👀 A lot of people obsess over lowering CPC… but is a low CPC really a win if the traffic doesn’t buy? What matters more to you: CPC or conversion rate? And why? 👇
0 likes • 6d
@Christopher Krassnig this is impressive
17d •
High CPC new store
Hi guys, I've been experiencing insanely high CPCs on my new store (UK market, home decor). First week spent $170 with avg. CPC $3.55. Is that normal from the beginning at a low daily budget ($25 per day)? Or do you think it's the shadow ban on my domain (which would be strange since I've owned that domain for almost 2 years and didn't do anything dodgy with it)? Any help would be appreciated🙏
0 likes • 17d
If you're asking how I’d respond to that situation: $3.55 CPC in the first week is high for a UK home-decor store, but I wouldn't immediately assume a shadow ban. The $25/day budget isn't necessarily the problem. A low budget can simply mean the algorithm has less room to test audiences and creatives.
17d •
Pmax Shopping feed only cpc's gained 50%
Hi guys, My store was doing <1,00 cpc for months now. But this week it got 1,50 to 2 euro per click. Is there something I can fix ?
0 likes • 17d
Refresh the pin images/videos and test new hooks.
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