FRIENDS! I am launching a podcast, and on the morning on Oct 13th, I need people to follow it and help the algorithm. Would you be willing to do that when I share the link? Thank you!

Happy Friday! Think about the difference between the sweatshirt everyone gets at registration and the jacket someone receives after completing a six-month program. They may cost about the same. They do not mean the same thing. One is something the company handed out. The other represents something the person did. That distinction matters. When merch marks an achievement, milestone, level, contribution, or completion, the value is no longer just in the product. The meaning comes from what had to happen before someone received it. That is why I think businesses often start with the wrong question. They ask: What can we give people? I start with: What has someone done that is worth recognizing physically? Maybe they completed your program or reached a member milestone. Perhaps they finished a challenge or became a long-term client. Whatever the achievement, now the merch has a job. It is not there simply because you wanted to send something. It marks the moment. And more importantly, it creates a moment. Because sometimes the reason someone keeps the merch has very little to do with the product itself. It is how the product speaks to them. It says: I did this. I earned this. I’m part of this. How do you reward your members?

Wait, what??? I shared this on socials this week and missed sharing it with you!🙈 Drum roll... 𝗜 𝗺𝗮𝗱𝗲 𝗮 𝗰𝗮𝗿𝗱 𝗱𝗲𝗰𝗸. Created. Designed. Sent to printer. Published. 100 decks. 52 pattern interruption card prompts for coaching, conversation and table talks. (𝘢𝘭𝘭 𝘮𝘢𝘥𝘦 𝘱𝘰𝘴𝘴𝘪𝘣𝘭𝘦 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘰𝘧 𝘰𝘶𝘳 𝘷𝘦𝘳𝘺 𝘰𝘸𝘯 𝘮𝘦𝘳𝘤𝘩 𝘦𝘹𝘱𝘦𝘳𝘵@Barbara Hobart🙌) Who dis??? 𝗪𝗵𝗮𝘁 𝗲𝗮𝗰𝗵 𝗱𝗲𝗰𝗸 𝗶𝗻𝗰𝗹𝘂𝗱𝗲𝘀: 🔥Either/or questions in 7 categories (visibility, identity, productivity, boundaries, decisions, confidence, Gone Bold) 🔥10 good girl behavior categories with prompts (the yes girl, proving, the wallflower, etc) 🔥2 inherited belief cards with prompt. Protection pattern work (the core of what I do) in card deck form.🔥 So I pulled one today. Today's card: "Prioritizing my needs is selfish." Whose voice does that sound like today? 👀 This framework deck idea is the BOMB. It's a perfect way to share your method, framework, customer journey in an interactive way. Never did I ever imagine this possibility until @Barbara Hobart came into my life. This one piece of merch has given me a vision that is 1000 times bigger than I had before. It's not just a giveaway or promo to remember my brand. It's an embodiment of my brand. THis isn't your father's merch. The possibilities are limitless. Oh, BTW, how can I forget my FIRST merch order, just in time for fall. Portable campfire kit for S'mores! My brand on a sticker on a box. Brilliant idea. Who else is doing card decks?

@Kevin Gebert has created something really amazing and I am thrilled to be a part of it: Sometimes one idea, introduced at the right moment, can change the direction of a life, business or relationship. That is the heart of THE IMPACT EXPERIENCE, a free five-day online festival. September 7–11, 2026 8:20 a.m. to 5:00 p.m. PST each day The event brings together 40 speakers and five singer-songwriters with expertise and stories spanning: • Business and entrepreneurship • Money and financial well-being • Mindset and personal growth • Health and relationships • Creativity and communication You can explore the complete lineup of speakers, musicians and topics here: And if you want to join me live, THURSDAY SEPT 10 SEPT 12:45 CST Here's my session: From Marketing Expense to Brand Asset: How to Use Merch to Build Loyalty, Stay Remembered, and Generate Revenue Who's in?!

I’ll be away all next week for some eye surgery. While I’m recuperating, I’ll also be working on some exciting new ways to help you Get Your Merch Made—including a cool surprise coming in September. But first, I want to know what would be most useful to you: Take the poll and let me know which would help you most right now? Drop a comment about what are you currently working on for your community, clients, or members—and what would help you turn it into something that builds engagement, strengthens your brand, and generates revenue?