🫣 It's not them. It's YOU 🤚 Always YOU. Why didn't they pay more than a one-time trial? Because I fell short in establishing the value of $3,600. I'm only worth $249 to them. It's not terrible. I can build trust the next time. But when I nail it in a 30-minute interaction? The transformation happens faster. The relationship takes off quicker. Their results come sooner. And when I don't nail it, I ask them what fell short. And I learn. That's how our $249 consults convert into $3,600 packages. Not because I'm walking clients up a ladder. But because by the time we talk about the investment, they already believe I can help them. The gap between what a client will pay and what you think you're worth? That's their perceived value of you. Not your credentials. Not your device. Not how long you've been in the industry. Their perception. And most of us try to close that gap by discounting — which only confirms we weren't worth it in the first place. I don't upsell my way to higher tickets. I uncover their pain. I hold space for it. And I let trust do the selling. ✅ Stop discounting to prove your worth ✅ Start holding space for what they're actually going through ✅ Let trust close the gap If your clients keep saying "let me think about it"... it's not your pricing. It's that they don't trust you yet. Get my training deck to run your own coaching work with your team. https://buy.stripe.com/9B66oHbO80JveJce8qbsc0j When's the last time a consult didn't convert — and what do you think fell short? Drop it below. Let's work through it together. 👇

Coaching tip—follow-up to yesterday's 3 Constraints video: Saw this on LinkedIn from Sharran Srivatsaa and it's the perfect example of what I was talking about. He played tennis with Richard Branson. Not because he was the best pro in the Caribbean. Because he was the ONLY one who stayed when the storms hit. Everyone else left. He moved lessons indoors. Charged 10x more. Then Branson called. This is the "raise your price" lesson in action. Raising your price isn't about bigger profit margins. It's about forcing yourself to earn it. Your fulfillment costs go UP, not down. That's the point. For us, that means investing in $150K equipment to solve problems people will pay premium prices to fix. Not competing on the same services everyone else offers. You raise the price. Then you rise to meet it. And when you do? You're no longer competing with every other med spa in town. You've become the only. The brutal truth: Raising your price in a crowded marketplace is HOW you become the only. What would change in your business if you stopped trying to be the best... and started positioning yourself as the only?