Let’s stop pretending for five seconds: You’re trying to build a digital empire, feed an algorithm, run a Skool group, write content, test 40 AI tools, and keep up with "bro marketing" hustle culture... Meanwhile: - Your neck is seized up. - You’re running on flat whites and adrenaline. - Your brain has 47 tabs open and zero deep clarity. - You’re one unhinged comment away from smashing your laptop through the window!!! Building online was supposed to give you freedom. So why does your body feel like a crime scene? I’m Jas. I didn’t build Digital Warriors out of theory. I built it after using indigenous wisdom, quantum science, and nervous system protocols to drop 37kg, put Graves’ disease into remission, reverse rheumatoid arthritis, and crawl out of survival mode into raw digital sovereignty. We don't do burnout as a badge of honour here. Inside the free waka (boat): 🗝️ Sacred Systems Health Code — The exact protocols to regulate your nervous system so your creativity actually fires without relying on dopamine hits. (Co-created with Dr. Navin Hettiarachchi, PhD). 🤖 The AI & Digital Sovereignty Toolkit — How to use tech and AI as an assistant to clear mental clutter, NOT as a digital trap that steals your memory and intuition. 🎥 Raw Camera & Story Confidence — Showing up as your actual, unfiltered self instead of a corporate AI-generated robot. 🎙️ Sacred Secrets Audio Drops — Bite-sized energetic resets for when your head is spinning. If you’re sick of burning your soul at the altar of online business and you’re ready to Regulate then Renovate... Sit in the waka with 100+ Creative Entrepreneurs who actually give a damn about their human health first. 👉 Click here to join the tribe Human Health 1st. Technology 2nd. He waka eke noa. 🛶🌀

My free and paid communities just hit #1 and #2 in Skool Discovery for three different search terms. A month ago they weren't ranking for any of them. Here's the thing, though: getting found was actually the second problem I had to solve. Because you can get all the Discovery traffic in the world, but if your community attracts wrong-fit members, you end up serving a huge free audience that was never going to buy anything from you. Findable isn't enough. You have to be findable to the right people. So before I touched my keywords or my About page, I dialed in my brand voice. And here's the thing I see people get backwards about brand voice constantly: Everyone thinks brand voice means "getting my AI to sound like me." But the reason your voice resonates with your right-fit members is that you're actually speaking in THEIR voice. Their words. The vibe they need those words delivered in. Think about it… a coach serving survivors of narcissistic abuse and a coach hyping up a sports team could be teaching similar mindset tools, but the voice that makes one audience feel safe would completely lose the other. Neither voice is "wrong." Each one is dialed to who it's for. You already do this instinctively on calls with your people. You just haven't captured it in writing yet. That's what I did for my community: I studied how my ideal members talk about what they're looking for, then mirrored that language everywhere: keywords, About page, Discovery description, all of it. That's when the rankings moved. And more importantly, the right people started joining. I'm now teaching this whole process in a free live quest inside my Kind Copy Movement community, Aug 31–Sep 6 👉 Brand Voice Clarity Quest: Skool Edition. You'll dial in your brand voice, then use it to make your membership findable to the exact members you actually want.

We have hump day… We have Friday. Yay… Now we have a typical Tuesday! So every Tuesday I wake up and say “good morning @Jen Hill Myers … yes, I know what my client is doing! And I know what they were awake at 2 AM searching for!” Yeah Living rent free in my head. But at least it’s not an interloper! 😂 The typical Tuesday thought definitely earned its place each week because it makes certain that I am serving my client in the best possible way Seriously, that Northstar session from yesterday at the Soulful Marketing Magic Summit is just the appetizer course for the suit two nuts posh meal of the signature offer program. The summit is still live and you have until Friday to watch the replay of her fabulous session and all the others, including mine. Join the summit inside The Kind Copy Movement or Happy Tuesday!

Gentle readers of The Classifieds, It has come to this author's attention that somewhere on this very platform, marketers are still using countdown timers set to "mild cardiac event," writing "LAST CHANCE" for the fourth consecutive last chance, and sending emails that begin with "Hey [FIRST NAME]" and somehow go downhill from there. 😭 This author is 𝘢𝘨𝘩𝘢𝘴𝘵. This author needed a fainting couch. This author has since recovered and brings you the antidote. 𝗧𝗵𝗲 𝗦𝗼𝘂𝗹𝗳𝘂𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗴𝗶𝗰 𝗦𝘂𝗺𝗺𝗶𝘁🌙✨ 📅 August 3–10 📍 Inside the Kind Copy Movement (a free Skool community) 🚪 Doors open July 31 💛 Hosted by Jen Hill Myers and Katya McEwen 💸 𝗔𝘁𝘁𝗲𝗻𝗱𝗶𝗻𝗴 𝗹𝗶𝘃𝗲: 𝗳𝗿𝗲𝗲. (Not "free but there's a high-pressure webinar pitch lurking in the shadows like a disgraced viscount" free. 𝘍𝘳𝘦𝘦-free.) For one full week, an alarmingly talented lineup of speakers shall reveal how to market with empathy instead of pressure. How to grow your audience and sell your offers without selling your soul, your dignity, or your firstborn's naming rights. Attendees shall enjoy: ✨ Live sessions all week (the calendar holds the full schedule, for those who enjoy a good snoop) ✨ A trove of prerecorded talks unlocking August 3 and available all summit long, so you may watch at 2am in your dressing gown, eating cheese directly off the block. 𝘛𝘩𝘪𝘴 𝘢𝘶𝘵𝘩𝘰𝘳 𝘥𝘰𝘦𝘴 𝘯𝘰𝘵 𝘫𝘶𝘥𝘨𝘦. 𝘛𝘩𝘪𝘴 𝘢𝘶𝘵𝘩𝘰𝘳 𝘩𝘢𝘴 𝘥𝘰𝘯𝘦 𝘸𝘰𝘳𝘴𝘦. ✨ The kindest marketers on all of Skool, who will welcome you so warmly you may briefly wonder what they want from you. (Nothing. That is the entire point. Unsettling, isn't it?) The doors open July 31, and this author must insist you not dawdle. Society abhors a latecomer, and the good seats are metaphorical but the FOMO is very real. 👉 Claim your seat: https://www.skool.com/kindcopy/about Yours in delicious anticipation, Lady Whistledown 🪶 (ahem... @Jen Hill Myers and @Katya McEwen )

I watched Dirty Rotten Scoundrels in the theatre today. And I have not stopped thinking about one song since the curtain went up. “Give Them What They Want.” It’s sung by Lawrence, a smooth, silver-tongued con man who makes his living charming wealthy women on the French Riviera. His entire method is simple. He figures out what each woman is dreaming of, a prince, a hero, a fantasy, and he becomes it. He gives them what they want. And sitting there in the dark, I thought… oh no. He understands marketing better than most heart-centered entrepreneurs I know. Stay with me, because I promise this lands somewhere good. Here’s what I see all the time in our world of healers, coaches, readers, and creatives. We market what people NEED. “Heal your inner child.” “Rewire your subconscious patterns.” “Do the deep shadow work.” All true. All important. All the actual transformation. And almost nobody buys it. Because nobody wakes up at 2am thinking “I really need to rewire my subconscious patterns.” They wake up thinking “why can’t I charge what I’m worth” or “why do I freeze every time it’s time to promote my offer” or “I just want to feel excited about my business again.” That’s the want. The need is hiding underneath it. So we keep marketing the need, the audience keeps scrolling past, and then we conclude that marketing doesn’t work, or worse, that WE don’t work. Now, back to Lawrence. The reason he’s a scoundrel isn’t that he gives them what they want. It’s that he takes the jewelry and disappears. The want was bait. There was nothing behind it. You can speak to the want AND deliver the need. When someone joins my community because they want to create a beautiful oracle deck, and along the way they heal their relationship with their own intuition, find their voice, and finally believe they have something worth sharing… did I trick them? No. I met them at the door they were already standing in front of. Then I walked them into the whole house. The con artist and the honest marketer use the exact same first move. The difference is everything that happens after the yes.