It's Memorial Day in the U.S. It's Whit Monday in Spain. (I'm not Catholic and I have no idea what Whit Monday is, but apparently it's cause enough for everything to work like it's Sunday.) Are you working today? If so, where? On what? I myself am working. My cleaning woman is here so I am on the roof of my building. There's a small pool here, one German girl tanning herself, a couple young Russian guys who I guess live in the building, a woman who must be the mother of one of the guys. She is drinking beer, they are not. Up above, I can hear a few seagulls shrieking and a police siren somewhere in the distance. I'm replying to emails that have built up over the past few days. And in a half hour, I have to get on a call with @Nick Bandy , to hatch evil schemes.

This morning I woke up and saw that i have a new ThriveCart order notification. I'm not promoting anything new, I have no current deadlines, and this was not simply a rebill notification for a Daily Email Habit subscriber. What could this order be? I opened up the email to see: DESCRIPTION: Copy Riddles AMOUNT: $997.00 I started to pat myself on the back. For one thing, it's always nice to get a $997 course sale. For another, I figured that this emails an email I wrote a few days ago, in which I promoted Copy Riddles, can now go into my "Emails that did well" file. And sure enough, the dude bought thorugh that email ("A new episode about clever product names"). Only one problem though... The dude got onto my list on May 18. He bought today, May 28. I haven't reached out yet to this guy. I don't know what he knows about me, how presold he was, or whether this email really did do magic. I suspect that ANY decent email promoting Copy Riddles might have gotten this guy to click through, at which point, maybe the sales page is what really sold him. On the flip side, had I not sent this email a few days ago, promoting Copy Riddles, odds are excellent I would NOT have made this sale. That's an argument for regularly promoting offers from your back catalog in your daily emails. It's also an argument for having a welcome sequence, in which you gradually guide new people along through the offers you have. I don't have a welcome sequence. I'm apparently losing money. Do you have a welcome sequence? Why or why not?

Yesterday this group had 483 members. Today it has 474*. Over the past 24 hours, I've removed 10 people from this group, following up on this discussion on written rules. As proof, I am attaching 10 "churned" profiles of former House members, with yesterday's churn date. I'm not holding up these removed ex-members to shame them. I have nothing against them personally. But rules are rules, and Daily Email House has its rules. As a few people commented in the discussion I linked to above: Enforcement is key. No sense in having rules if you're not going to enforce them. I'd also add, not only is enforcement key... but public enforcement is key. Yeah, maybe somehow you project a different vibe if you have rules and you stick to them in private, behind the curtain, where only you and the person you're dealing with are privy to what went down. But it helps the objective of the rules massively if you make a public showing of enforcing rules. That way, the rules don't just punish the transgressors, but are a reminder and an encouragement and even a reward for everyone else who did not transgress. This doesn't apply to just kicking people out of communities for not engaging: - It's the same thing with deadlines for your promos to your email list - It's the same when dealing with disrespectful readers or clients or partners - It's the same for turning someone away from your offers, because he or she is not going to get value out of those offers, and you've set a policy for yourself to not sell to people like that In each case, enforcement is key... and public enforcement is the Golden Key. (*) Daily Email House yesterday had 483 members... minus the 10 members I removed makes 473... and yet the group now has 474 members? A few days ago, I finally filled out the necessary fields to make this group discoverable via the Skool discovery network. Today a dude found Daily Email House via Skool, and asked to join.

UPDATE FOLLOWING VITRIOL WEDNESDAY: Thanks to everyone who participated. For 24 hours, we roasted, very mildly, the winner. As promised, the Vitriol Wednesday post and all the comments have been deleted to protect the vitriolic. Frankly, it's not an experiment I plan to repeat... but it was worth doing one time. ***** In another thread about joint group projects, @Robin Timmers suggests: "Let’s all verbally attack the same guru." Let it never be said I don't take member suggestions seriously or that I don't implement them quickly. So at the risk of completely going against the vibe of this community, and of poisoning the well of promising future relationships forever... I designate next Wednesday "Vitriol Wednesday," where we can all pile on and say nasty things about some guru who really rubs us the wrong way. But who is that? Who should we pick? Who do you ☠️LOVE🐀? Cast your vote below, and as always, it will influence reality

I got a message a couple days ago from @Michael Silk. Michael wrote: === I have just seen a post on LinkedIn and the post starts out.. "I just became CEO of a 10M ARR Tech Scaleup. What can you do for us? Comment with your one liner below." (The post set some rules beyond that and how if he was interested he'd get back to people, but that was the main part of the post). === Michael thought I could do something similar here in Daily Email House. The tone of the "10M ARR Tech Scaleup" CEO isn't really my style... but I think the idea is sound. In fact, I already did something like this here in Daily Email House, almost exactly a year ago. Michael's message reminded me that I should do it again. So lemme ask you: What can you teach? What's something you can put a presentation about for people inside Daily Email House? Maybe you just enjoy teaching and are always ready to do it. But maybe you need some better reasons. Here are a few: 1. You can float an idea here and gauge in a low-stress, low-effort way whether there's any value in pursuing it further. 2. If there is interest, you can get my feedback, input, and help into organizing your presentation, or even organizing it into a product. (I'm offering my feedback, input, and help both to encourage you, and to make sure any presentations will be of high-caliber and valuable for other House members.) 3. If you do give your presentation, you can use feedback from the group to polish and improve what you're teaching, so you can then turn it into a paid offer (or a free lead magnet). 4. You can get ready testimonials or even case studies from people here. 5. Though I make no promises about this, if you do turn a presentation into an offer, and if I feel it's a fit for my own list, I would love to promote it, and help you get sales and more exposure. 6. Maybe by teaching something valuable yourself, you encourage others inside Daily Email House to teach something valuable as well, which ends up benefiting you and everyone else down the line.