[WEBINAR] The real reason techs ghost you (and how to fix it)
The numbers are shocking… When I ask shop owners, “If a technician said they were considering two other shops and asked why they should choose you, what would you say?” Barely 4 in 10 can give me a short, compelling, and persuasive answer. In the corporate world they used to call the answer to this question the "elevator pitch" because you should be able to tell someone what you do and get them interested enough to continue the conversation further in the span of an elevator ride. No wonder techs lose interest, vanish mid-process, or worse—go to your competitors. But there’s something they don’t tell you about independent shops: Your story is your secret weapon. The way you share your unique combination of benefits and culture that can make a tech’s life better than a dealership ever could. That’s gold—if you know how to package it and pitch it the right way. Next Tuesday I'll be unveiling our newest custom GPT that will help you craft your unique value statement in minutes flat. We'll spend an hour going through the GPT and demos and if you follow along with me in ChatGPT, you’ll walk away with 3 powerful Technician Pitches for your shop and a list of compelling benefit statements that make techs lean in instead of tuning out. The link to the Zoom call is in the community calendar, you can find it here: https://www.skool.com/technicianfind/calendar?eid=4d7ff650820440aaac31ea35bee82e3c Or comment, "I'm In" to this post and I'll send you the link directly. See you there!