Shiny object syndrome is real, how do you beat it?
Wanted to open this up for discussion because I think a lot of us deal with this. I think it is beneficial to ask all the questions and get different perspectives. I have $90K in fire mitigation work on the books right now. Forty thousand dollars of that is a single job. These are the jobs I want. This is the work I’m getting dialed in on. This is where my margins are, where my production is improving, and where I’m building a real reputation. And I’m also showing up this week to knock out a $3,000, $8,000 and $10,000 brush clearing job. Now, that’s real good money. I’m not saying it isn’t. But I said yes to it before I understood what it was actually costing me. It’s not just three grand. It’s a day of prep. It’s a day(s) of execution. It’s mental bandwidth. It’s time I’m not spending getting better at the thing that’s producing $40K jobs. I didn’t turn these smaller jobs down when they came in because revenue is revenue and I’m early enough in this business that saying no felt stupid. But now I’m sitting here with obligations on the calendar that are pulling me away from the work that actually moves the needle. Riches in the niches is something I believe in deeply. But believing it and actually operating that way are two different things. Right now I’m not fully doing the second one. So here’s the honest question I’m asking myself and I’ll throw it to the group: At what point do you get disciplined enough to say no to good money in order to protect your focus on great money? And for those of you who have made that call, what did that actually look like? Did you set a job minimum? Did you just start quoting the small stuff high enough that it either went away or became worth it? How did you draw the line? I appreciate yall in advance, work hard and say your prayers!