At the beginning, when I spoke to business owners, I used to say things like “I can build you AI automations” “I use tools like n8n, Retell and others” Most of them looked interested, then disappeared. When I paid attention, I realize they were asking completely different questions in their head • “Will this reduce my workload or add more chaos” • “Will this help us close more business” • “Who will manage this when you are not around” So I changed my conversations. Instead of starting with tools, I started with situations. For example “You mentioned you are chasing leads manually, how many enquiries do you get per week, and how many of them ever receive a second follow up” Once we had the real number, I could show what an AI system would do there, and what that extra conversion could be worth. Same skills, same tech in the background, but everything shifted when I stopped selling “AI” and started solving very normal business problems. If you feel you are drowning in tools and not seeing impact, tell me the one part of your business that feels the most chaotic, and I will reply with how I would approach it with AI.

Starting with Opus Pro

Most people don’t fail because they’re not talented…They fail because they keep stopping. Stay consistent, even when nobody is clapping for you.

Last year on YouTube was an eye-opener for me. When I started, I thought growth would come fast if I just uploaded enough videos. But I quickly realized it’s not that simple — I was posting without a clear system, testing random topics, and using strategies that didn’t really move the channel forward. Things only started to click when I slowed down, followed an actual process, and treated it more like building a business than just “throwing content out there.” The results aren’t crazy viral numbers, but they’re consistent — and for the first time, it feels like the channel is moving in the right direction. I’m curious though — how has your YouTube journey been this year? Are you still figuring things out, or have you found a rhythm that works?

OKAY, listened to this episode today while driving to meetings...tiny challenges are crazy. Love the whole idea. Do you think this can be a tool that can be used to sign up new clients as local business marketing customers? If you watched it, what was you biggest "aha"?