@Heriberto Salinas No need to apologize that’s actually a good question, especially when you’re managing more than one brand. “Warming up” an account generally means gradually becoming active on the platform before you start posting consistently or using it heavily for promotion. The goal is to establish normal activity rather than suddenly going from zero activity to frequent promotional posts. For the account that’s been inactive for two months, I’d approach it a little differently from a completely new account. And for your new book niche, it makes sense to establish the social accounts first and then build up activity gradually. Are you planning to use the same content across Instagram, TikTok, and YouTube, or do you want each platform to have its own strategy?