@Jake Roper Hi Jake, sorry about the delay. I just saw your reply. Stats are below, but you can ignore all but 1 of the leads as the others were tests. The links to each step are: https://jmpfinancial.com.au/freepdf - Landing Page - PDF is attached https://jmpfinancial.com.au/guaranteed - VSL https://jmpfinancial.com.au/book-call - Booking Page I'm going to experiment in making the process shorter, and I've built a form on Facebook to gather the info and take them straight to the booking page. I'll text them immediately asking them' Hi, is this (customer name) When they respond, I am going to get the chatbot to take over straight away to try and get them booked in. However, if you've got other suggestions, I'm open to them.