You’ve recorded an awesome video featuring a local business, now what, how does that grow your business? This is the fun part: turning that content into real community engagement and growing your following along the way. Here are some smart, simple ways to get more eyes on your video and build your audience. Start by tagging the business directly in your post. This helps their audience see the video, and most local businesses are happy to share a great spotlight. Next, don’t just post the full video and walk away, chop it into short clips on the key points made in the video. These bite-sized versions make perfect content for Reels, Stories, or TikToks, and you’ll get way more mileage from that one video. Consistency is key, so plan ahead and schedule your posts. Spread out your clips over a few days or weeks. Tag your own friends or community members who would enjoy the video, especially those who love supporting local. Use relevant hashtags to make your content more discoverable, and don’t forget to include a link or comment prompt where people can leave positive feedback for the business you featured. You can also include the link to leave feedback for the local business, help them get more positive community feedback! Want to boost engagement even more? Add a poll or question to your post: “What’s your favorite item from this local spot?” or “Have you been here before?” It gets people talking and helps keep your content in the algorithm’s good graces. Finally, be crystal clear in your call to action: Ask viewers to follow your page and share the video with a friend who’d love it. A warm, simple ask goes a long way.