Time for the Episode 2 of the reality TV show known as Daily Email House! As you might know, last month I ran an auction here in Daily Email House. It went purty good. The winning bid was $31k. The winning bidder was @Nick Bandy, who I endorse for President and also to guide you to bigger, better clients and more stability. All that was Episode 1 of Bejako Reality TV. In the aftermath of Episode 1, I had a number of people reach out and say... "Yeah auctions are good and all, BUT what if you're not auctioning off custom, unique, done-with-you stuff? What if you've got, say, a course, which has infinite copies? How do you auction that off, huh? I could tell ya. But I'd rather show ya. And that's why I'm gonna hold: Episode 2: An EVERYONE CAN WIN auction! Along with people asking me how to auction off courses and such, lots of people asked me to create a course on how to run an auction. To everyone who wrote me that, I said that will not be happening, because that course already exists, and it's the course I myself followed in running my auction. And combining those two ideas — a course on how to run auctions, and an auction for a course — we get the main plot line of Episode 2. Here's what's on offer: ⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐ 1. The "24 HOUR FUN AUCTION" training ===> This training was originally ONLY available inside Travis Sago's $2k/year Royalty Ronin community ===> I followed Travis's training STEP BY STEP in running my own auction, and Travis's auction secrets are absolutely responsible for this auction going up to $31k the way it did. ====> Everybody else who you might have seen running an auction lately is following this same blueprint — because it works! 2. My own notes on Travis's "24 HOUR FUN AUCTION" training ====> I went through this training twice: once before my auction, and once after the auction, with new understanding. I'll share with you everything I think is key in this training 3. Everything I learned from my own auction (51 points)

Happy New Year! I found myself at midnight on the couch of my apartment watching The Good, The Bad & The Ugly for the first time in 20 years. (Screen capture included.) Maybe foreshadowing of my coming year? How did you celebrate? And where did the New Year find you?

I've been going through replies to yesterday's productivity poll. Thanks to everyone who voted. Spoiler: I ran the poll because I'm collecting market research in preparation for an affiliate promo I will be doing soon. Now here's an easy and possibly fun marketing riddle about that. It's called, "How to manipulate Bejako into saying yes." A few months back, I got an email from the owner of the affiliate offer I will be promoting soon. Here's the way the interaction played out: OFFER OWNER: Hey, I thought since you did really well with [previous offer I promoted from the guy], you might wanna take a look at this offer? I took a look. The new offer turned out to be a training on how to be more productive. I was confident the training would be valuable for my audience (the offer owner is a very successful and productive guy, and his previous offer was legit). But I just didn't believe it would sell, based on my experience, and that's what I told him. BEJAKO: "I honestly don't think I could do a good job promoting this to my list. Whenever I've tried promoting any kind of productivity or self-help stuff, I just couldn't get people to move and definitely couldn't get them to buy." But the offer owner had read Jim Camp's Start With No. He took my "no" as just the beginning of the negotiation, and he came back to me with another message. You know how this story ends. After that next message, I agreed to promote this productivity offer, even though I had reservations about how many sales I will make out of it. So here's the riddle for you: What did the offer owner said to me in his second message to convince me to promote his offer as an affiliate... even though I initially said no? I'll give you a hint: It's something that goes way beyond getting affiliate partners to agree to promote your offer, and is relevant whatever you are selling to whoever might be buying.

I'm back. If you haven't read my emails over the past few days, Merry Christmas. I've been at home, visiting family, and eating, often too much. But now it's time to get back to work? At least it feels that way for me, because I'm a bit of a workaholic. That's ironic, because the whole reason I quit my 9-5 job 12+ years ago and started doing stuff for myself was that I'm lazy by nature, and I wanted to work less, and have more free time. In the words of Ernest Hemingway, about the topic of work: "It’s a hell of a habit to get into and it’s just about as hard to get out." But I've set my mind to getting out of it. In other words... I'm trying to get as much (or more) important stuff done... while having more free time. In still other words, I'm trying to improve my productivity, while reducing my business. What about you? Where do you stand with respect to the concept and promise of "productivity"? Productivity yea? Productivity nay? A New Year's resolution for 2026? Or just the opposite? Lemme know below by making your choice below, or comment away if none of the choices suits you:

@Ann V comes up with a great suggestion: "What if we had a dedicated weekly thread just for sharing what we’re currently working on? Not the finished product, not the big win, but the messy middle. It could be, 'I’m struggling to write the hook for this email,' or 'I’m trying to figure out this new landing page layout.' This lowers the bar for sharing, makes success feel more achievable, and directly creates those "if they can do it, I can do it" moments." I think this is a great idea, and so I am officially kicking off this thread right now. I'll even share my "messy middle" situation in the first comment below.