You’ve just been asked to build a new dashboard for a GTM SaaS tool. Sales, marketing, and CS all want visibility, and leadership wants one view that tells the whole revenue story. Constraints: You get one dashboard. Get the metrics right before people start building habits around it (good or bad). Discussion prompts: 1. What 3 to 5 metrics make the cut, and why those over the dozen other things people will ask for? 2. Who’s the primary audience? Does the answer change if it’s built for the CRO vs. a frontline AE? 3. What’s one metric you’d deliberately leave off, even knowing someone will push back on that?