The tallow with gold spoon is a really nice touch! Raises the perceived value of the product! My only suggestion @Brian Toz is with packaging. When i got my sample, the tallow was wrapped in an inner package to protect the glass, but the spoon was floating around the outer envelope and is easily missed. I sold a bunch of tallow last week and i like to follow up with my base and ask their opinion. 2/3 of the customers had no idea there was a spoon included and threw away the outer envelope with the spoon in it. The packaging for the 4 flagship products with the branded box is beautiful. The packaging for the tallow is kinda more like an ebay shipment. I think we need to adhere the spoon to the jar or at least include in the same envelope as the tallow.