TLDR: The biggest benefits are it’s community-first, insanely simple to use, and it combines courses + events + discussions in one place so you can grow recurring revenue without a messy tech stack. 1) Community-first design: Skool is built to keep members active, not just “logged in.” Posts, comments, points, and the leaderboard create momentum fast. 2) All-in-one setup: You can run your community feed, host your course in the Classroom, and schedule events in the Calendar without duct-taping 5 tools together. 3) Easy for members: If someone can use Facebook, they can use Skool. That lowers drop-off, boosts participation, and makes paid communities feel simple. 4) Gamification that drives engagement: Likes turn into points, points turn into levels, and levels turn into status. It’s a built-in reason for members to contribute. 5) Built for recurring revenue: Skool is optimized for paid memberships. If you want predictable monthly income, this is the cleanest business model. 6) Discovery and marketplace effect: Skool has internal discovery, so a great community can get extra visibility beyond your own audience. 7) Events and live calls: You can host live sessions inside the platform, record them, and keep everything organized where members already are. 8) Simple course access rules: You can level-lock content or drip content so people follow a roadmap instead of binge and vanish. People also search this (quick answers) Skool pros and cons: Pros are engagement and simplicity. Cons are limited customization and no built-in funnel builder. Skool advantages: Community + course + events in one clean platform. Is Skool worth it: It’s worth it if your goal is a paid community that retains members. What is Skool used for: Paid communities, coaching programs, and course communities. Best community platform for creators: Skool is one of the simplest for getting to recurring revenue fast. If you only remember one thing: Skool’s biggest benefit is retention. It’s built to keep members participating, which is what makes paid communities work.

TLDR: How to Make $1,000 a Month in Passive Income comes down to building 1 to 3 creator “assets” that keep paying you after the upfront work (digital products, memberships, affiliates, evergreen content). It is rarely 100% passive, but it can become low-maintenance. Define it simply: Passive income is money you earn repeatedly without trading hours for dollars every time. For creators, it usually means you build something once, then you sell it many times. The target math: $1,000/month passive income = $12,000/year. You can hit it with one strong stream or a few smaller streams stacked together. The 7 best passive income ideas for creators 1) Digital templates: Sell a $19 template and you need about 53 sales per month to hit $1,000 (before fees and taxes). 2) Mini course: Sell a $99 mini course and you need about 11 sales per month. 3) Paid community membership: Charge $20/month and you need 50 members. This is one of the cleanest paths because it is recurring revenue. 4) Affiliate marketing: Recommend tools you already use. This becomes passive after you have consistent traffic. 5) Evergreen YouTube content: Build videos that answer search questions. The same videos can earn ad revenue and affiliate revenue for years. 6) Newsletter sponsorships: Build a simple newsletter in your niche, then sell a sponsor spot once you have attention. 7) Licensing and royalties: Sell photos, music, code snippets, or frameworks that pay you per use or per sale. My favorite “$1,000/month stack” for creators Option A (simple): 1 paid community at $20/month x 50 members = $1,000/month Option B (product + affiliate): 10 course sales at $99 + $100 from affiliates = about $1,090/month Option C (template stack): 30 template sales at $29 + 20 template sales at $19 = about $1,250/month The 3 rules that make it actually work 1) Pick one niche: Passive income grows faster when your content, offer, and audience all match. 2) Build one primary asset first: Do not start 5 passive income streams at once. Build one to $300/month, then add the next.

TLDR: Skool pays you through weekly Skool payouts via Stripe Express. Members pay on Skool’s merchant account, then Skool sends your earnings to your bank. 1) Setup: You connect your bank account inside Skool using a Stripe Express connection. You cannot connect your existing Stripe account because Skool creates a new (or sub) Stripe Express account for the connection. 2) How money flows: Your members’ subscription payments are processed by Skool (not your personal Stripe). Skool tracks what you earned, then pays you out. 3) Payout schedule: Skool initiates payouts every Wednesday. After the payout is initiated, it usually takes 2 to 3 business days to land in most US bank accounts, and 3 to 7 business days for many international banks. Your first payout can take longer due to extra verification. 4) Tracking: If you are ever unsure, check your Skool payout status inside your group settings. It will show what’s pending, what’s paid, and what’s delayed. Bonus: Skool also handles VAT/sales tax compliance on their side, so you are not the merchant of record for that.

TLDR: The cons of Skool are no native quizzes, no built-in funnel builder, limited customization, and a monthly platform fee. If you want an all-in-one LMS plus marketing suite, Skool can feel like it’s missing pieces. 1) No native quizzes: If your program depends on tests, certifications, or tracking scores, you will need a workaround (Google Forms, Typeform, etc.). 2) No funnel builder: Skool is not ClickFunnels or Kajabi. Most creators use a separate landing page, then send people into Skool as the home base. 3) Limited customization: Skool is intentionally opinionated. You cannot fully customize layouts, member journeys, or the exact look of your course pages. 4) Not a true resource vault: Skool is great for community + courses, but it is not designed to replace Google Drive or Notion as a massive file library. I keep a resource vault elsewhere and link it from a pinned post or classroom lesson. 5) Monthly cost: Skool has a monthly platform fee of $9 or $99 (pricing can change, so check the current plans before you commit). If you only remember one thing: Skool is built for community and retention first. The “cons” are mostly what it chooses not to be.

Yes, Alex Hormozi owns a stake in Skool, but he is not the original founder. Skool was founded in 2019 by Sam Ovens (CEO) and Daniel Kang (CTO). In 2024, Alex Hormozi partnered with Skool after making a major investment, and he became deeply involved through The Skool Games. Here’s the clean breakdown (as of January 2026): WHAT’S CONFIRMED - Skool founders: Sam Ovens and Daniel Kang - Alex Hormozi: major investor and partner (joined in 2024) - Skool Games: Alex’s flagship program on Skool, built in partnership with the platform WHAT’S NOT PUBLIC - Alex Hormozi’s exact ownership percentage - The full cap table (who owns what behind the scenes) WHY PEOPLE GET CONFUSED - Alex is extremely visible on the platform (Skool Games, content, weekly calls), so people assume he “owns Skool” outright - In reality, Sam Ovens built Skool first, then Alex came in later with a big investment and active involvement WHY THIS MATTERS IF YOU’RE TRYING TO MAKE MONEY ON SKOOL Skool has serious incentive alignment now: the platform grows when creators build paid communities that retain members. That’s why you see such a heavy emphasis on community engagement, recurring subscriptions, and retention.