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2 contributions to AI Marketing Insiders
beware, newbie!
I'm a techie, not a marketer. It looks like that needs to change. Did I come to the right place?
0 likes • 2d
@Igor Ganapolsky That makes sense to me, thanks!
1 like • 2d
@Richard Dias Yes, I've had to learn that idea. Sometimes I feel like someone who just bought a fancy cat toy and then finds the cat would rather play with the box.
From ranking on Google to being the source AI names
Welcome to everyone who's joined recently, good to have you here. If you want to just read for a bit before you post anything, that's fine, most of us did that. The good stuff is in the replies though, so jump in whenever. Here's something I've been reading up on. AI is starting to just name a source, rather than give you ten links to wade through. Yelp has licensed its reviews, photos and business data to OpenAI, so ChatGPT can now recommend actual businesses with current ratings. That was late July, and they've since added booking, so you can reserve a table without leaving the chat. The IAB, the trade body for the digital advertising industry, has also put out the first proper standard for measuring how visible your brand is inside AI tools. Measuring Visibility in the AI Era, out on 3 August. So the target has moved. It used to be ranking on Google. Now it's being the thing the AI names when someone asks. One caveat though, and it's a big one. There are already more than twenty companies selling AI visibility tools, and they all measure it differently, so you can get different answers for the same brand. That's the IAB's own finding and it's why they bothered writing the standard. Only about one in six brands is even tracking this yet. So if someone offers you an "AI visibility score" this year, ask how they worked it out before you believe it. Two questions. 1.Has anyone here seen their own content cited or summarised by ChatGPT or Gemini? And are you doing anything deliberate to make that happen, or is it still down to luck? 2. And if you have seen it, did it get you right? I'd like to know whether these things are citing people properly or just roughly.
0 likes • 5d
https://www.iab.com/guidelines/measuring-visibility-in-the-ai-era/
1-2 of 2
J Bowen
2
13 points to level up
@j-bowen-9208
Techie near retirement looking for side hustle or more.

Active 17h ago
Joined Aug 5, 2026
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