“Tell me about yourself” is NOT your life story. If you start with: where you grew up every job since 2015 “I’m hardworking and passionate…” …you lose them. Interviewers are really asking: “Give me the 60–90 second version of why you’re a fit for THIS role.” What they want to hear ✅ What you do (professionally) ✅ What you’re good at that matches the role ✅ Proof you can deliver (even 1 result or example) ✅ Why you want this position/company That’s it. Use this VA-friendly formula (60–90 seconds) 1) Present: “I’m a ___ with ___ years supporting ___.” 2) Strength: “I’m strongest in ___ (skills that match the job).” 3) Proof: “For example, I ___ (result / outcome / clear win).” 4) Future: “I’m excited about this role because ___ (match to their needs).” Example: Executive VA (no EVA experience) “I’m an admin support professional with 3 years in customer support and operations. I’m strongest in inbox/calendar management, documentation, and keeping projects moving across teams. In my last role, I managed daily scheduling and follow-ups for a team and helped reduce missed deadlines by creating a simple tracking system. I’m excited about this role because you need someone organized who can take tasks off the executive’s plate and keep priorities moving.” Example: Entry-level / Career Shifter VA “I’m transitioning into VA work from BPO, where I built strong communication, documentation, and problem-solving skills. I’m great at handling high-volume tasks accurately, staying calm under pressure, and using tools like Google Workspace and CRM systems. I’m looking for a VA role where I can apply those skills to support an executive and grow long-term.” What NOT to do ❌ Resume walkthrough ❌ Generic traits without proof (“hardworking, fast learner”) ❌ Over 2 minutes ❌ Personal story unless it directly helps your fit Quick challenge (drop yours below 👇) Write your 4-line version using the template: I’m a… I’m strongest at… Proof: … I’m excited about this role because…

1. Treat Instagram Like Your Business Front Door Your IG profile isn’t just a social side-project—it’s your storefront, your portfolio, and a first impression for potential clients. When you shift your mindset from “Just posting content” → “Inviting clients to work with me,” you’ll start crafting content, visuals, and messaging around the right audience. Your mission: Ask yourself: “What problem does my ideal client have? How do I solve it?” Then reflect that in your username, bio, visuals and posts. 2. Choose a Niche + Build Brand Consistency The VA market is getting competitive. To stand out, you’ll get much further if you focus on who you serve and how you serve them. - Choose your niche: e.g., Social Media VA for coaches • Tech Systems VA for e-commerce • Admin VA for creatives. - Build your brand look: consistent colours, fonts, visual theme. - Make your profile reflect that niche in every element: username, bio, profile pic, CTA link. Quick action: Update your bio today: “I help [target] streamline [problem] so they can focus on [desire].”Podcast-style format. Clear. Visually aligned. 3. Use the 5-3-1 Content Rule To avoid content chaos and stay consistent, follow this mix: - 5 Value Posts – tips, tutorials, mini-case studies. - 3 Promotional Posts – your services, offers, testimonials. - 1 Personal Post – your story, behind-the-scenes, vulnerability. This structure keeps your feed balanced and trust-building—not just sales-pitchy. Try this today: Plan your next week’s posts: 1. Value → “3 time-saving tools I use as a VA” 2. Value → Carousel tutorial “How I onboard a client in 5 steps” 3. Value → Reel “My morning VA workflow” 4. Promotional → “New VA service package available” 5. Promotional → “Client spotlight: how I reclaimed 8 hrs/week for X” 6. Personal → “Why I became a VA + my favorite project so far” 7. Value → Quick tip story + poll 4. Engagement & Visuals Matter - Use tools like Canva to design branded posts that tell a cohesive visual story. - Start every caption with a hook (a question, surprise, pain point). - End with a clear CTA: “Save this for later”, “Tag a fellow VA”, “DM me the word ‘SYSTEMS’ for a free checklist”. - Engage actively: reply to comments, post stories asking your audience questions, mention people you collaborate with.