Recently, I have struggled with consistency around exercise. I'd start strong. Then life would happen. I'd skip a day. Then a week. Injuries happened. I got tired. I got mad. Rinse. Repeat. Then I'd be back at square one. The problem wasn't discipline. The problem wasn't motivation. The problem was identity. I was trying to force a behavior without shifting who I was being when it was time to work out. So I created an identity to support me. I call it my Dark Power persona. What is Dark Power? It's the part of me that emerges after 9pm when everyone else goes to sleep. When the world quiets down. When the noise stops. That's when Dark Power shows up to train. It's unapologetically sovereign. Calm. Unflinching. Deeply rooted. It doesn't rush, explain, or seek permission. It knows when to apply pressure and when to withdraw it entirely. This persona isn't aggressive. It's inevitable. It holds clarity without losing softness. It holds edge without cruelty. Where other versions of me might over-care, over-explain, or over-effort, this one trusts timing. It allows consequences to teach. It lets silence do the work. This persona has access to destruction and creation and isn't afraid of either. Energetically, it feels like: ✅ Grounded stillness ✅ Quiet ✅ Powerful ✅ Kind Not forced. Not passivity. Precision. What happened when I started operating from this identity? Exercise stopped being a fight or an after thought. I didn't have to "motivate" myself. I didn't have to argue with resistance. When 9pm rolls around and everyone else goes to sleep, Dark Power wakes up. And Dark Power doesn't negotiate. Not in a harsh way. In a "this is what we do" way. Calm. Clear. Done. The night is mine. The work gets done. Here's the thing: This isn't just about exercise. This is about learning how to intentionally create identities that support the life you're building. Most people try to change behaviors without changing identity. That's why it doesn't stick. But when you shift who you're being, the behavior becomes effortless.

The Shift is a structured process for identity-level transformation. It's designed for people in meaningful moments of life or work when something isn't working anymore, and the way you've been operating can no longer carry what's required. Most people respond by trying harder, fixing themselves, or searching for a better strategy. Sometimes that works. Until it doesn't. Why identity? Because the strategies, skills, and behaviors you use are downstream from who you're being. If you're operating from an identity that's no longer aligned with what's required, no amount of effort or optimization will close the gap. You have to shift at the level of identity. Not what you do. Who you're being when you do it. How does it work? The Shift follows a clear structure: 1. Assessment We identify the identity you're currently operating from and why it's not working anymore. 2. Selection You intentionally choose the new identity required for what's next. Not a role. A way of Being. 3. Embodiment Through guided practice and real-world integration, you stabilize this shift so it shows up under pressure in decisions, leadership, and daily life. 4. Results You experience the power of this new identity within the thing that actually matters. Not in theory. In results. 5. Unfolding We deepen and sustain the shift so it becomes who you are, not something you have to "remember" to do. What makes it different? This isn't mindset work. This isn't motivation. This isn't therapy to make you comfortable where you are. This is embodied identity work. It's experiential, not intellectual. You can't think your way into it. You can't do it alone. It requires support because you can't see your own operating system while you're running it. Who is it for? The Shift is for high achievers at a pivot point. People who are stepping into something bigger, a new role, a new venture, a new level of impact and they know the old version of themselves can't handle it. People who've tried everything else and realized the real block isn't external.

I was intrigued by the word entrepreneur long before I ever knew what it really meant. Looking back, the mindset was there early in middle school and high school dreaming up backyard businesses like a makeshift putt-putt course, selling pencils or erasers, or mowing lawns to earn what I wanted. With a tiny allowance that barely moved the needle (a quarter a week toward a $16 video game will do that), I learned quickly that if I wanted something, I had to create it myself. By high school, I was running a small landscaping business, mowing over 20 lawns a week, and by college that work funded a large portion of my education. That was my first real shift from kid to creator. In college, despite internships and traditional career paths, the nine-to-five office model never really fit. What did fit was my lifelong connection to team sports. I leaned further into that world playing intramural football, then playing and coaching for a semi-professional football team, despite never having played organized football before. During and after college, I coached middle school and high school athletes and found real meaning in helping young men and women grow into who they were capable of becoming, not just in skill, but in how they showed up on the field of play. That period marked another turning point in how I learned to support real change, both in myself and others. Even while coaching, my entrepreneurial drive never slowed down. I was investing in real estate on the side buying, fixing, and renting homes, constantly problem-solving how to create income while balancing a modest coach’s salary. Eventually, I found my way back into landscaping through an opportunity with a property manager. It almost fell into my lap. I started the company with $700 and a cheap old truck and got rolling. Before long, I had built it into a business with 27 employees. Each stage required me to become a different version of myself, operator, leader, decision-maker, not just do different tasks. I was constantly reinventing who I was.