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You can judge whether an ad is profitable by comparing your average order value (AOV) to the cost per purchase (CPP) from your ads. Since your AOV is 1500 PKR, your cost per result should ideally be well below that—usually 25–35% of AOV to keep a healthy profit margin, depending on your product cost and overhead. For example, if you spend 400–500 PKR to acquire a customer and they spend 1500 PKR on average, the campaign is profitable. If the CPP starts getting close to or above your AOV, you’re essentially losing money. During the testing phase, track metrics like CTR, CPC, and ATC cost as early indicators, but the ultimate deciding factor is CPP against AOV. If an adset consistently gives purchases at a sustainable CPP (below your break-even point), you scale it; if costs keep rising above AOV or results stop coming, it’s better to kill or refresh with new creatives and audiences

The reason your campaigns drop after the first day is mainly due to ad fatigue and audience saturation, as Facebook shows your ads first to the most responsive people in your audience, which is why you see big sales on day one but then results quickly decline. To maintain consistency, you need to keep refreshing your creatives so the audience doesn’t get bored, while also broadening or rotating your targeting so you’re not exhausting the same pool of people. Scaling budgets gradually instead of making big jumps helps the algorithm stay stable, and adding retargeting campaigns for people who engaged or added to cart but didn’t purchase ensures a steady flow of cheaper conversions. By balancing new audiences, fresh creatives, and careful budget management, you can spread out results over more days instead of seeing a spike followed by a crash.

Your approach is on the right track. Running three ad sets with different creatives is a smart way to test which message, visual, or offer resonates best with your audience. With a budget of 600 PKR per day per ad set, you’ll be spending around 1,800 PKR daily, which is reasonable for testing at a localized level. Since this is for a burger brand in specific Lahore areas, make sure your targeting is hyper-local (radius targeting around delivery zones or specific neighborhoods). For creatives, try different hooks—for example, one highlighting taste/quality, one showing discounts or combo deals, and one focused on visuals (juicy burgers, customer happiness). Also, keep an eye on CTR and conversions, not just reach. After 5–7 days, analyze which creative brings the best ROI, then scale that ad set. You could also test a retargeting audience later for people who engaged with your ads but didn’t purchase

Facebook ads can definitely help you reach a larger audience, but the numbers they show (like 10.7k to 30.8k) are just an estimated reach, not a guarantee of actual engagement. The real results depend on many factors such as the quality of your content, targeting settings, ad creatives, and audience interest. If your content is strong and relevant, ads can increase visibility and bring more followers, but it doesn’t always mean all those people will interact with your posts. To get the best results, focus on improving your content style, use engaging visuals or videos, test different targeting options, and start with a smaller budget to see what works before investing more.