How a person can know that whether the ads are profitable or not? which parameters indicates whether to scale it or kill the campaign while in testing phases if my AOV is 1500 pkr so what should be my ideal Cost per result how to know that?
@Maiza Razzaq Thanks but can you tell me the formula to calculate breakeven point lets say my product AOV is 3000PKR and my COGS is 1200pkr . 1800 is my gross profit without excluding delivery and other expenses and bleeding