Hey Dan, Need some help, if you don't mind. On sales calls, I give people a discount that I tell them is available only if they enroll within the next 24 hours. Some take advantage of this offer and some don't. However, those people who don't take advantage of this offer later come back and ask for the same discount. I have tried pushing for the original undiscounted price but it seems like they just can't seem to accept the original price once they've seen the discounted price. And to be honest, it's better for me to still give them the discount than to turn them away (because it wasn't something like a supply-constrained discount). So, my question is: - - what to do in such situations? Is it ok to extend the same old discounted price later, or should I stick with the original price once the discount window has expired (and lose the customer, most likely)? -

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Hey @Dan Harrison , needed some help. Meta deactivated my ads account due to some "non-compliance" (when the same ads were running fine for the last 4-5 months). While I try and get it re-activated, I remembered that you had faced a similar situation too (if I remember right). So, I wanted to know - while I wait to run the ads again, what organic strategies can I use? I'm planning to reach out to potential leads on Linkedin and FB. My current funnel (through ads) is to take people to a 2-day online bootcamp where I further showcase my product. Any suggestions on what organic strategies to use?

I have a query on pricing. Let's say the regular price for my coaching program is $1000. Now, I conduct webinars every week and at the end of it, as part of my sales pitch, I offer the program at a discount of, let's say, $300 (so, people who purchase at the end of the webinar get it for $700). Sometimes, people are not able to make up their minds and they follow up over email or schedule a call in which case I still offer them the same discount. If someone follows up with me outside of the webinar (and has no idea of the discount I offer in the webinar), I sometimes offer them a smaller discount. In other words, I sell them the same product, same offer but at a different price. However, the truth is if that person had been present at the webinar, he could have gotten a bigger discount...and the thing is I run the webinar every single week, so the discount is offered every week. So, is it ok (and ethical) to sell the same thing to different people at different discounts when the heavier discount is available so often?

If I run FB ads for a paid webinar (registration fee, let's say Rs 100) and if my cost per lead is, let's say, Rs 500, then, if I increase my webinar registration fee to Rs 500, would the cost per lead increase too? What if I increase the webinar fee to Rs 1000 - will the cost per lead keep increasing? Will the CPL be always more than what I charge for the webinar?