Manager of the plumbing company I work for wants me to use the test strips to run our free in home water test and only use the test kit with the drops for well systems. I don t know but that feels kind of cheap. Or is it just me and I will get just as many sales using the strips? What do you all do and why?

One thing that's been working really well for us is, as a lead magnet, offering 80% off discounted lab testing. We basically pay for the lab test out of pocket, but their initial payment, which is like $20-30, covers the cost of acquisition. As long as they're a qualified homeowner (as far as you know, home value and our right type of avatar), this has generated very high-intent leads off of cold traffic sources.