I’m looking for a handful of entrepreneurial people who want to launch City Games in their own market this fall, and we’re building a pretty compelling way to get started. The launch strategy is built around football season and local bars. Instead of trying to introduce City Games to an entire city all at once, a publisher can start by building a network of participating sports bars, breweries and restaurants and running a season-long football promotion that gives people reasons to visit those locations, play local games, complete challenges and compete for prizes. That creates three things every new City Games market needs immediately: Players. Participating venues. Recurring advertisers. The bars get something much more interesting than another social media ad. They become part of an interactive local promotion running throughout football season. The publisher gets a natural reason to walk into bars and say, “We’re launching this across the city for football season. Want your bar to be one of the locations?” And once those businesses are inside City Games, the opportunity extends far beyond football. They can become ongoing Venue Partners while you expand into restaurants, retailers, suburban Side Quests, seasonal promotions and other local experiences. You don’t need to launch with 100 businesses. Start with 6 to 10 great bars. Build something people want to play. Then grow the market from there. City Games provides the platform, game concepts and business model. You build the local relationships and own the opportunity in your territory. If you’ve been looking for a local business you can actually build, this football season gives us a very natural starting line. Interested in becoming one of the first City Games publishers? Comment “CITY” below or message me.