If you haven’t seen it yet, MRED just cut off listing feeds to Zillow. That’s a pretty bold move — and it raises some BIG questions for all of us as agents. For years, many agents have felt like: ➡️ We create the inventory ➡️ We pay the MLS dues ➡️ We fund the marketing/photos/signs ➡️ We manage the liability and transactions …while portals monetize the traffic and become the “face” consumers recognize. Now one MLS is essentially saying:“The MLS controls the data; not Zillow.” Here’s the article:Real Estate News Article https://www.realestatenews.com/2026/05/20/mred-cuts-off-listing-feeds-to-zillow?fbclid=IwZnRzaAR7XpxleHRuA2FlbQIxMQBzcnRjBmFwcF9pZAo2NjI4NTY4Mzc5AAEerLiFfp_O2-y8gFV0mVY-Of81h0fXFDYajn5RpzxsgTmAc4RVcOTX32_oH6s_aem_Ch9V7LIaB_Lb1mRqVKKu4g The Bigger Questions 👀 For those of us NOT in MRED: - How does this affect us long term? - Would buyers simply migrate to another portal? - Would this strengthen brokerages and agent brands? - Could this force consumers back to local experts? - Or would it hurt listing exposure and seller expectations? And here’s the controversial question: Should other MLSs follow suit? Should systems like Realtracs, Canopy, CRMLS, etc. start reconsidering how much power portals have over our industry? Because let’s be honest…A LOT of consumers think Zillow is real estate now. Many don’t realize: - agents create the listings, - MLSs distribute the data, - and local Realtors actually manage the transaction. I’d love to hear everyone’s thoughts:👇👇👇 If your MLS stopped feeding Zillow tomorrow… would that HELP agents or HURT agents? Why? And:What should our industry look like 5 years from now when it comes to listing data ownership and consumer search?

Welcome to Week 1 of the Performance Lab. This week is not about perfection. This week is about momentum. Your only goal this week: 🎯 10 real estate conversations Not texts. Not liking posts. Not scrolling Zillow. Actual conversations with humans. Examples: • Past clients • Friends or family • Local business owners • Referral partners • Neighbors • People in your target client profile Your job is simple: Talk to people and tell them what you do. The agents who win in this business are not the smartest. They are the ones who consistently talk to the most people. Drop a comment below when you hit your first conversation of the week. Let’s go.

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