Honestly, you couldn't make this stuff up! At yesterday's Coffee, Chat & Collab, our chosen topic was how to get people to actually turn up to your events. And guess what? Quite a few of the people who wanted to discuss this very subject didn't turn up themselves! 😂 Oh, the irony! Fortunately, those who did show up had some cracking ideas, and we got into a really useful discussion about what actually makes people attend. Chris Hanlon shared that he regularly gets up at 3 AM to host events because that's when his overseas audience can attend. That's dedication! Personally, I'd need a week to recover, but he knows his audience and works around them. Chef Andrew took a different approach. He asked his community which times worked best, moved his calls accordingly, and attendance improved. Sometimes the simplest things make the biggest difference. We also talked about that horrible feeling when you've promoted an event everywhere, prepared all your material, turned up full of enthusiasm… and nobody arrives. But here's the thing. 𝗧𝗵𝗮𝘁 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗺𝗲𝗮𝗻 𝘁𝗵𝗲 𝗲𝘃𝗲𝗻𝘁 𝗶𝘀 𝘄𝗮𝘀𝘁𝗲𝗱! Do it anyway! Record yourself delivering the material, turn it into content for your community, get some valuable practice in and work out what you could improve next time. Both Chris and Andrew have done exactly that. And those recordings can become useful lessons for people who weren't there. Now, a few other little nuggets came out of our chat. Are you paying attention to who's liking and commenting on your event posts? Those people are showing an interest! Rather than sitting back hoping they'll remember to attend, why not start a conversation? A personal message, or even better, a voice note, can make a world of difference. Are you actually showing people why they should listen to you? Tell them about your experience, share testimonials, make a short video so they can get to know the person behind the event. And for goodness' sake, don't keep posting the exact same thing everywhere! Give people something new each time. A different angle, another reason to attend, a little glimpse of what they'll learn.

A new TD Bank survey just dropped and the contrast is wild. 85% of small business owners expect revenue to grow through the end of the year. But 97% say they feel unprepared in at least one area of their business. And what tops the unprepared list? Technology and AI. 40% say AI adoption is where they feel shakiest. Here is the twist: 99% of them are already USING AI. So it is not about starting. It is about using it on purpose instead of just vibes. Confidence without a plan is hope with better branding. If you are in the 40%, you do not have to stay there. Join me in AI in Wonderland and let's talk about your gap. No judgment, just a plan.

😂Since Skool Events Daily went all posh and joined the World Wide Web, Des has started showing off Apparently while I'm in New Zealand snoring my head off, he's over there, thousands of miles away, quietly slipping clever little things onto the website. And I wake up in the morning to messages along the lines of... “𝗛𝗮𝘃𝗲 𝗮 𝗹𝗼𝗼𝗸 𝗮𝘁 𝘁𝗵𝗶𝘀.” Which is dangerous. Because lately I look at 𝘵𝘩𝘪𝘴 and think... 𝗢𝗵. 𝗧𝗵𝗮𝘁'𝘀 𝗯𝗹𝗼𝗼𝗱𝘆 𝗴𝗼𝗼𝗱. And, even more annoyingly... 𝗜 𝗱𝗶𝗱𝗻'𝘁 𝘁𝗵𝗶𝗻𝗸 𝗼𝗳 𝗶𝘁. Who would have thought? 😂 But it's actually made me realise something. When something is yours, you can get 𝗳𝗮𝗿 𝘁𝗼𝗼 𝗰𝗹𝗼𝘀𝗲 𝘁𝗼 𝗶𝘁. I spend more time inside Skool Events Daily than is probably medically advisable. I know how it works. I know why things are where they are. I know what we're trying to achieve. Which also means I can completely miss something that's staring me in the face. Des comes at it from a different angle and sees something else. And I reckon we do exactly the same thing with our events. We create the title, the banner, the description, the registration page. We know what it all means because 𝘄𝗲 𝗯𝗹𝗼𝗼𝗱𝘆 𝘄𝗿𝗼𝘁𝗲 𝗶𝘁. But when was the last time you gave the whole lot to somebody who knows absolutely nothing about your event and said: “𝗧𝗲𝗹𝗹 𝗺𝗲 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸 𝘁𝗵𝗶𝘀 𝗶𝘀.” Not “𝘋𝘰 𝘺𝘰𝘶 𝘭𝘪𝘬𝘦 𝘪𝘵?” That's useless. They'll say yes because they're nice. Ask them what they think it's about. Who they think it's for. What they think they'll get from it. Whether anything confused them. Then shut up. 𝗗𝗼𝗻'𝘁 𝗲𝘅𝗽𝗹𝗮𝗶𝗻 𝗶𝘁. Because what they see ,without you filling in the gap, is much closer to what a complete stranger scrolling past your event will see. So this week, I'm giving Des his moment. Fresh eyes are bloody useful. Although at the rate he's currently pulling ideas out of the bag while I'm asleep, I may have to start staying up all night just to keep an eye on him. 𝗗𝗼𝗻'𝘁 𝗴𝗲𝘁 𝘂𝘀𝗲𝗱 𝘁𝗼 𝘁𝗵𝗶𝘀 𝗽𝗿𝗮𝗶𝘀𝗲, 𝗗𝗲𝘀. 𝗡𝗼𝗿𝗺𝗮𝗹 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝘄𝗶𝗹𝗹 𝗿𝗲𝘀𝘂𝗺𝗲 𝘀𝗵𝗼𝗿𝘁𝗹𝘆. 😂

I’m doing an experiment. I created a really cool app. It’s basically a way to do audio transcription for free. Click Here! Im offering it for donation only, best part is you can take it for a test drive, then decide if you would like to say thank you with some coin. Or if you want to use it forever for free, your choice! Enjoy the ride and let me know what you think.

Sign up today! for the summit! My talk is called The Curse of the Helpful Entrepreneur, and it’s for the people who are really good at helping everyone else… while somehow ending up with 47 commitments, 12 good ideas, and no idea which thing they actually wanted to do. 😂 I’m talking about how to separate meaningful opportunities from distracting obligations, get clear on what genuinely matters, and actually move on it—without suddenly becoming the person who says “no” to everyone. Even better: the Scary Good Business Summit is all audio, the talks are only about 15 minutes, and everything rolls out throughout October. No all-day Zoom marathon required.