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Takes about twenty minutes. The Shadow Excavation Tool asks you five questions nobody in your certification program ever asked you. The Trauma Coaching Reality Check shows you where your current approach might be accidentally doing harm instead of good. The Trauma to Trademark Generator takes the parts of yourself you've been quietly managing and shows you why they're actually your most powerful asset. It's not a lead magnet. It's not a funnel. It's just the work. https://claude.ai/public/artifacts/fa601f17-e02c-4677-bb70-f1b12e7e7ec4 Use it. Tell me what came up.

When you know what you’re doing. @Denise Hansard just reported: 10k+ impressions 110 reactions FROM ONE POST. But how? 😳 By using the first 2 chapters in Words that Open Wallets. (She hasn’t even finished it yet!) Get yours: https://rebeccatdickson.thrivecart.com/words-that-open-wallets/

I'm trying to find out how many of you have done or are interested in learning shadow work for yourselves and/or your clients... There is a VERY specific structure to shadow work that actually gets results. Help a sister out. 😬

Credentials Don't Build Trust. Relevance Does. Teaching Examples from Generic Business Coach Homepage THE CORE PROBLEM: Most home pages are about the coach's impressive journey and 0% about the buyer's specific problem. When trust is 50% of the purchasing decision (which is IS right now), sophisticated buyers don't care about your credentials until they know if you can solve their problem. SPECIFICITY BUILDS TRUST - BUT IT HAS TO BE RELEVANT SPECIFICITY. Being specific about YOUR journey ≠ Being specific about THEIR situation. Example 1: The Rags-to-Riches Origin Story BEFORE (Trust-Damaging) "I started from humble beginnings and worked my way up to executive leadership at a major corporation" AFTER (Trust-Building) "You're doing $3M in revenue and stuck. You've hired a team but you're still the bottleneck on every major decision. The business has you, not the other way around."