Homework Hi y’all! I’m Hayley & I’m so happy to be here! My Brand is better known as Sad Beige & I find most people don’t know my real name so I’m including both 😂 I guess in that sense the Brand IS Strong. Much like the leopard print, I get tagged in EVERYTHING beige. My Brand’s Why: I love creating funny, authentic content that goes beyond a good knee-slap; I like creating comedy & poetry that points to things & concepts larger than myself in order to push people to dig into trends & consumer habits & really interrogate stuff. I like making creative pieces that wedge themselves in people’s brains and that make people THINK. My 3 Brand Pillars: ETA because I’m a comedian and writer, my topics tend to vary, so I’ve gone with more Vibes than Content-Specific pillars, because I like to be open-ended & I’m trying to steer myself OUT of a box. Even though algorithms love a box, haha. - Earnest — I can’t help it so might as well lean into it! I’ve climbed Cringe Mountain enough to get to the point where I’m comfortable being the earnest person I am online, without apology. I own it. I’m earnest! - Open — I never want to act like if people don’t get something that they should be embarasssd. I’m a librarian IRL so that’s a core value for me. My ethos is very much “not everyone knows everything & asking is GOOD” — this also means I’m open to being wrong and changing my mind about things. - Funny With a Conscience  — Because I write about silly and serious things, I take care to be mindful of what’s joke material, and what isn’t. Likewise, I try to support causes I believe in with my work, a rising tide lifts all boats etc. - Branding: you’d think it would be beige, but I just cannottttt. Since my book came out I’ve been using a lot of sage green to go with its style but I’m not married to it and I find myself gravitating towards grass green more. But then I launched my clothing website with buttercup & purple so maybe I steer into that…. I admit this is hard for me simply because of how I film content — in my car before work. But!! That’s why I’m here! To level up & do things like plan ahead!

Thanks to everyone that tuned in for today's pre-kick off call! Here's the recording of our call for everyone who missed it! If you have any additional questions about the course please feel free to leave them here! some questions covered in today's call: 🔸 Is there a deadline to join? (no!) 🔸 What If I don’t know what my brand pillars are yet? 🔸 Will the course cover productivity? 🔸 My interests are all over the place. Is that ok? 🔸 What if I can’t afford a new camera or computer for my content? 🔸 I’m a business owner. Would this course be good for me? 🔸 Will the course cover getting comfortable on camera? REMINDERS: 🔸 "The Brand Is Strong" is a self guided course, meaning as soon as you purchase you can begin diving into the materials on your own time. 🔸 To purchase, visit the "Classroom" tab 🔸 Skool (this platform) has an app! Make sure to download so you can watch the course materials from your phone and interact with classmate posts/homework. 🔸 There will be 3 LIVE Q&A sessions for paid course members on October 11, 18th and 25th to chat about the course and review homework/content. Each call will be recorded and available for post session viewing if you're unable to attend live.