When I first ran paid ads for my agency back in 2021, every still image creative had to either be built by me in Canva or sent to a graphic designer at $20 to $50 a pop. Testing a batch of, say, 22 to 24 creatives could cost you close to $1,500 before you drop a penny on ads. Right now I'm spending $900 a day on my low ticket funnel and some of my best performing creatives are still images that came out of one workflow. A few agency owners we've shown it to have pulled their cheapest cost per leads ever from the same process. The best part is that the ads were created entirely by AI and cost maybe 10 to 20 cents in credits each per creative. The actual tools are simple. Claude writes the image prompt, Higgsfield produces the image. The part that makes it work is what you do before you prompt anything. Most people open an AI tool and type "give me 12 ad concepts for a roofing lead gen offer" and let it rip. What comes back is generic because the strategy was generic. The image is only ever as good as the thinking you feed it. So instead I steal formats that are already proven. I go into the ads library of the biggest B2B advertisers I can find, sort by impressions, and look for still image formats they keep running. If a format shows up over and over near the top, it's working. From doing this for a client last week across four niches (roofing, tree services, siding, tint and PPF) I landed on four formats: A phone mockup where the notifications on the screen are the client's dream outcome. For a roofer that's a $40,000 deposit hitting the bank and a text saying "new roof restoration quote." A fake news article layout with the client avatar in their work environment and a headline that matches the hooks from the video scripts. A whiteboard sketch comparing the old way against the new way, with a little diorama of a finished job sitting in front of it. Bold text on a red background. Stupidly simple and it's one of Cole Gordon's top performers. Four formats, four niches, sixteen ads. Each format is deliberately nothing like the others, and that matters. If your first batch is four colour variations of the same layout, you're not testing anything.

My client just dropped this in our slack channel: his first ever paid-in-full client. $5,500 collected upfront. 💰 And I want to break down why this matters for YOU, because pitching PIF contracts is one of the easiest, lowest-hanging-fruit ways to collect a shitload more cash without changing anything meaningful about your business. It's a big part of how I hit my first $100K+ months. Here's the story. When I hired my first closer, he was commission-only. And he quickly worked out that if he was only getting paid on cash collected from monthly retainers, it was next to impossible for him to make a healthy income. So he proposed pitching 6-month paid-in-full contracts. I was skeptical. Why would anyone pay us 6 months upfront? 🤔 Here's how we structured it. We raised our base retainer, then gave a healthy discount for paying upfront. As an example with today's numbers: one of our mid-tier services is $1,800/month. Pay upfront for 6 months and it's $8K flat, so they're pocketing a $2,800 discount. We did nothing fancy in the sales process. We literally just gave people the option. 30-40% of people took it. The first month we ran this, I was sitting around $50-60K/month in MRR. We got 4 PIFs across the line, and that alone added an extra $32K in cash collected. The same closes on normal retainers would've added maybe $5-6K that month. 🤯 Same clients. Same service. Same amount of work. We just said different words on a sales call and collected almost $40K extra in a single month. Then kept doing it, month after month, for years. Here's the point I want to drive home 👇 You almost certainly have a list of blind spots like this in your agency right now. Little shifts that make you serious extra money without adding anything significant to your workload. You just can't see them, because you don't know what you don't know. And I know exactly why most of you haven't found them. You're overwhelmed. There's so much content, so many things you could be working on, that you're stuck in analysis paralysis instead of executing on the one thing that would actually move the needle. 😵‍💫