A small win I want to share, because the method is more useful than the result. On 7 October 2026 I posted about the ASOS hack, one day after it happened. LinkedIn News featured it as a story. By 9 October it had reached 12,961 impressions, 31 reactions, 13 comments and 2 reposts. Not viral. But it put my name next to a top news story, in front of exactly the senior finance audience I want to work with, at the moment they were paying attention. LinkedIn is open about how this works. Its Help Centre says editors manually review the stories in its Daily Rundown and news features, and that "Top Perspectives" are member posts and comments that add insight or context beyond the headline. If you regularly post insight on news in your industry, your post may be selected. Here is the format I used. These are my working hypotheses, not LinkedIn's official criteria: 1. Be fast and dated. I posted within a day and gave the exact date and time of the event. 2. Separate fact from claim. A short "What is confirmed so far" list, each fact attributed to whoever said it, then one line on what is not confirmed. That makes your post safe for an editor to feature. 3. Add an angle nobody else has. The news is the hook, not the content. Mine was what an auditor sees in a hack. 4. Make a forecast that could fail. A dated prediction plus what would prove me wrong. It is rare, and it invites real comments. 5. Give the reader work to do. Three questions they could ask in their next meeting. 6. Put sources in the first comment. The post reads cleanly, and the evidence is one click away. The client lesson: news posts let you show judgement on something your buyers already care about today. You are not asking for attention. You are adding to a conversation they are already having. Try it this week. Pick one story in your industry from the last 48 hours and ask: what do I see in this that most people will miss? Has anyone else here been featured in LinkedIn News? What do you think tipped it?