This is a brilliant frontend lead magnet strategy! Liquidating ad spend with a $20–$30 high-intent test is a great way to scale cold traffic. The biggest friction point with this model is usually the manual triage required to verify that the home value and 'homeowner avatar' actually qualify before you pay out of pocket for the lab test. I’m a remote Support Specialist & DM Setter. I have 3.5 years of experience managing fast-paced inboxes, organizing client calendars, and filtering unqualified leads so sales teams only talk to verified buyers. If your cold traffic volume is growing and you need an hourly contractor to manage the influx of incoming leads and handle the avatar qualifying process, I’d love to help out! My resume link is attached below: https://canva.link/125do947isoq0h7