7 years of ecommerce. broke. rich. in debt. to broke to rich again. $50M+ in total revenue. every scar. every mistake. every breakthrough. every time i thought i “figured it out” and got humbled. compressed into one 5 hour loom. no fancy edits. no sugarcoating. just 5 straight hours in the trenches with me. this is not no recycled standard course bullshit you see online. this is the exact framework i used to turn fragile, inconsistent stores into sustainable, predictable brands. what’s inside? – how to raise your cpa ceiling – how to engineer break-even instead of praying for roas – how to build belief systems competitors can’t copy – how to structure offers that make scaling boring – how to remove chaos mechanically i’ve talked about topics in this blueprint that are nowhere to be found in this info space. no sugarcoated bullshit no recycled “just make better ads” advice. WHERE TO FIND IT go to the skool classroom. the full 8 figure blueprint is sitting there. available NOW. embarrass the competition is BACK. this community is about to take over the space. weekly AMA’s. real life meetups. hungry killers aligned on one thing: dominating their market. this is a middle finger to every clown saying: “just test more creatives bro.” “just keep launching angles.” we don’t guess. we install systems. we embarrass competition. tomorrow – 7PM CET i’m hosting a live call. full q&a for everyone who has watched the blueprint. bring your questions. if you’re serious and not gay, you’ll be there. this is the next level of this community. and we’re just getting started.

Hi Guys! I would like to introduce myself. Been in the ecom game for quite a while. Built and sold different brands. We have done 70K+ days back in the days with META branded dropshipping (5 years ago), been in the info space for the last 4/5 years (built Ecomtrics which doesn't exist anymore ;), and Real Estate Masterclass), last year we decided to go once again all in on e-com, and we are planning on staying in e-com. No distractions. Biggest lesson: Building something big requires time, focus and dedication. Should have never left the e-com space in the first place. We tried almost every business model, but ecom wins. We just launched our own supplement brand and we are planning on building a longterm brand. It will take time to built a solid brand for scale. We are limited by inventory and cashflow, but we will hit those 70K days again for sure. But it will take time. We are also launching a branded dropship store, for validating offers. Once validated we will start buying inventory and sell from China. This store we can scale much harder because it's not limited by inventory and we can ship worldwide. For example; the 70K days took us 20 days, which was insane. Biggest takeaway for this store was: - Product was allready extremely satured (100K+ sales on Aliexpress) You don't need to find the next "winner" - Another store sold this exact same product 2/3 months ago and absolutely killed it with VSLs, advertorials and killer ads. I believed the scaled to 5M+ in 90 days. You probably all know this store. - It was a fully branded store, with the right upsells. - Big target audience - Good margins (bought it for 4 dollars, sold it for 30+) - Solving many problems / a lot of different avatars. - Felt unique - Visually appealing and it showed the problem it was solving. - The customer understood within 2 seconds what the product was about and what it was trying to solve. We scaled this store back in the day mainly with ripped content. Which is crazy.

*START HERE* Welcome to the Embarrass the Competition Skool Community! We're excited to have you here. Start Here by Checking Out These Links: - https://x.com/difaino - https://www.youtube.com/channel/UCGCAwtx3JdaqIENomBjdXyQ - https://www.instagram.com/difaino - 3 month | Shopify trial Inside the classroom, you'll have access to all different types of ecom related course modules. Other modules are locked and can be unlocked by leveling up through active participation—getting likes on your posts or comments within the community. This encourages valuable contributions and engagement, leading to more free bonuses and higher leaderboard rankings. Important Notes: - Avoid spamming or liking your own posts/comments, as these don't contribute to your level. - Inactive members who don't contribute within 30 days will be removed to maintain a high-quality community. We regularly monitor activity to ensure this. Let's Get Started! Comment below to introduce yourself: - Your name - Your business, what you do, and what you sell - What project you're currently focused on We look forward to seeing you in the comments! Best, Difaino Harting