When we met Dylan Coward, he was running a small bin cleaning business called Be Clean Bin Cleaning Prepping Up!— a name that was long, confusing, and limiting. The business had no real identity, no online presence, and a website so basic it was turning customers away instead of pulling them in. Dylan had big ambitions — he wanted to expand beyond bin cleaning into gutter, driveway, and pressure washing services — but the branding boxed him in. It looked cheap, unclear, and forgettable. So, we completely rebuilt it. ✅ Rebrand: We used Dylan’s surname to create Coward Cleans — short, bold, and proud. It’s authentic to him, builds trust instantly, and gives him space to grow his services over time. ✅ Brand Story: We positioned it as a Father & Son Cleaning Team — a relatable, trust-building story that turns a simple service into a brand people connect with. Customers aren’t just booking a clean anymore — they’re buying into family values and pride of work. ✅ Logo & Colours: We designed a bold, bright yellow logo with rounded, youthful typography to represent Dylan’s energy, balanced with the reliability of his father’s experience. It’s friendly, confident, and recognisable across every platform. ✅ Before & After Brand Image:The original photo Dylan sent us was simple — just him and his dad standing against a shed wall in everyday clothes. It didn’t tell their story.We used AI and design work to rebuild the image completely — now, they stand uniformed, side-by-side, with his father’s arm proudly around him, backed by their iconic green bins.That one visual now communicates everything about their brand: youth, teamwork, family, and professionalism. It turned an ordinary snapshot into a hero image that defines who they are. ✅ Website Funnel:We rebuilt the old one-page form site into a high-converting landing page with trust elements, social proof, and clear CTAs. It now takes visitors on a structured journey that ends with them wanting to hand over their details. Once Meta ads are switched on, it’s projected to convert a minimum of 10% of all visitors.

Most trade business owners think their website is doing the job… but if it’s not bringing in daily leads, it’s failing you. Your website might look good, but what really matters is the customer pathway — how someone finds you, engages with you, and becomes a paying customer. We’ll show you exactly where your funnel is breaking, what’s costing you enquiries, and how to fix it fast. We’ve done it ourselves: ⚡ London Powerwash – £0 to £60K/month in 6 months with 157K Instagram followers ⚡ Normans Cleaning – £0 to £26K/month in 3 months with 9.8K followers and growing fast 💰 Plus an e-commerce brand turning over £2.8M a year using the same marketing systems This free business audit covers your full online setup from website, social media, ads, and lead flow and gives you clear, actionable steps to dominate your local market. Drop “AUDIT” below and I’ll message you personally with a link to get started.