HOT TAKE: YOUR A.I. WINS ARE LOSSES IF YOU...
This is my first post here so it's not directed at anybody here, but this problem is spreading like a virus in other groups, so figured it would be good to share here too. If you’re charging $12 for a video ad that the same brand was paying $1,000 for that is not a win. It’s bad business. You’re working for less than minimum wage and thinking you’re winning because Veo 3 Fast generations are 0 Credits right now on Ultra? I’m getting tired of seeing people charge 4% of the value a client was already paying another vendor or service where the poster is creating a better and faster and more robust custom solution and posting it as a win. Especially in the multiple situations where the business had an emergency I’ve read about. If your clients were paying $89,000 and you only charged them $3,360, that’s a 96% loss. You gave away over $85K. If your client had a business altering emergency and was going to pay $60,000 to another vendor who was going to take 6 weeks to get them up and running and you solved their problem in 1 day and only charged them $350, that is not a win. You lost over $60,000 because time is money in business and they would have paid more than $60,000 to do it at an expedited pace. The HUGE DISCONNECT is that with most of these AI automation “wins”, people are charging for THEIR TIME or THEIR COSTS instead of charging for the VALUE TO THE BUSINESS. If you can build better and faster automated AI solutions for a business that is making tens of thousands of dollars per month or per week or per day or even per hour and you can save them time versus their current solution or competing bids, YOU CAN CHARGE MORE, NOT LESS than others. BOTTOM LINE: WE NEED TO CHARGE MORE! FULL STOP. Go out there with some confidence of your work and add one to two zeros to your prices and when your first client says yes at the new price, you’ve just 10X’ed or 100X’ed your income doing the same exact work. And I’m not immune to this. I was originally only going to charge $250 for my commercial platform because we were new and “my competition” was charging less even though we have a superior product. However, I would have lost money on every deal just to be competitive to chase a price sensitive buyer.